/ Case Study

Content Marketing / SEO / PR Case Study

The Challenge

Defining the top tier of high end interior furnishings, Teknion is no stranger to selling office furniture to B2B markets. Through their fully managed in-house design, production, and distribution process, Teknion is able to deliver the quality and fine-tuned detail you would expect from one of the US and EU’s largest office furniture manufacturers.

Although Teknion was already servicing hundreds of thousands of customers, it was looking to expand its offerings beyond B2B and offer a limited selection of products directly to the public. With these new initiatives came an entirely new set of needs for Teknion’s marketing. Upon launching its direct to consumer model, Teknion needed a dedicated strategy to gain brand awareness and drive sales in this new market.

The Solution

With little owned content and few high-quality backlinks, Teknion was in need of an organic content and search solution that not only highlighted their company brand as top-quality, but also increased marketing ROI through strategic implementation and management of Teknion’s search presence. The Bizop team created a search-focused strategy that included SEO and SEM, as well as a plan for ongoing content creation and conversion optimization for sustained growth.

Scope included:
• Market / Competitor Research
• Site Mapping / Information Architecture
• UX / Conversion Rate Optimization Consulting
• Analytics & Goal Tracking Setup
• Ongoing Content Marketing
• Ongoing Search Engine Optimization
• Ongoing Press & Backlink Building
• Ongoing Search Engine Marketing (Adwords)

The Result

Over the course of the first twelve months, Teknion saw significant improvement of key KPIs such as total organic traffic and total organic sales revenue. The campaign and optimizations resulted in a 1,738% increase in organic website sales and a 413% increase in total organic website traffic.

Since working with Bizop, Teknion has seen a significant increase in both users to its main website as well as sales conversions from its online initiatives.

Campaign growth results:

1,738% Increase in number of sales from organic search
1,188% Increase in sales revenue from organic search
413% Increase in total organic search traffic
219% Increase in organic conversion rate

“ Bizop Media’s efforts resulted in a visible improvement in our marketing efforts. They are a responsive partner who is committed to building a strong working relationship. Additionally, the team’s transparency and SEO recommendations greatly advanced the performance of the website. They established a trusting relationship from the start and didn’t push us to explore support we didn’t need. “

Jeff Ball – Director of Corporate Marketing, Teknion

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