The Challenge
Samuelson Furniture is a fourth generation family-owned company dedicated to the hospitality sector, providing high-end case goods and seating across the globe. Fueled by 85 years of experience and evolution, the team in New Jersey continues to create timeless furniture and samples handcrafted for today.
Bringing timeless design quality to the hospitality world was Samuelson’s mission starting in 1935. With show-stopping products, Samuelson was looking to create a well rounded and results-focused marketing strategy to increase brand awareness and interest generated from its digital marketing initiatives.
The Solution
The Bizop team has worked with Samuelson to create, optimize, and manage digital marketing campaigns including social media marketing, digital marketing funnel optimizations, and a brand new website design for their newly launch direct-to-consumer model.
The Bizop team tackled the social media issues by strategizing the custom social contest around their bi-annual giveaway offer, as well as managing development, implementation, and publishing of the campaign. The website scope consisted of strategy, design, copywriting, and development of a bespoke ecommerce website to sell sample products directly to the public.
Scope included:
• Digital Market Research
• Social Media Strategy & Consulting
• Social Media Contest Implementation & Management
• Digital Marketing Funnel Strategy & Consulting
• Website Design Strategy, Design, & Development
The Result
Social media contest implementation results:
Total contest actions: 12,050
Total leads gathered: 2,285
New FB Page Likes: 615
New Twitter Followers: 810
370% increase in total website traffic during campaign
555% increase in social media traffic during campaign
3,788% increase in referral traffic during campaign
“ Bizop helped us strategize and create a social media contest that resulted in new followers and leads. They helped us create the concept for the contest, create Facebook ads, and maintain the ads and manage the contest. We ran a similar contest last year, and this year with the same budget with had HUGE increases in followers and contacts with their help. Overall they were so easy to communicate with and were super helpful. They even came to my rescue over the weekend and on off times to help me out! I wouldn’t have changed a thing about how this engagement went. “
Jenny Herman – Marketing, Samuelson Furniture
Website Design Examples:
