The Challenge
PROJECT AZ is a NYC residential design studio dedicated to crafting modern and functional spaces. As lead designer, Ahmad AbouZanat’s approach focuses on learning about his clients’ lifestyles and applying modern solutions to create new spaces for them.
The studio started in New York City in 2017, a product of passion for design and 10 years of extensive learning through a career that took place in multiple architectural and design firms around the world.
Looking for a website experience and marketing plan that matched his high quality interior work and helped increase brand exposure, Ahmad turned to Bizop.
The Solution
The Bizop team redesigned the website branding, UX, and visuals, developed a fully custom WordPress theme, as well as added blog resources, press pieces, and other media to help users easily navigate the site and experience PROJECT AZ’s work. After website completion the Bizop team manages ongoing SEO-focused, thought leadership content marketing in conjunction with outbound press backlink outreach, social media promotions, and quarterly newsletters.
Scope included:
• Market / Brand Research
• Site Mapping / Information Architecture
• UX Flow Design / Prototype Mockup Design
• HTML/CSS/JS Development
• Editable Component Block Development
• WordPress CMS Implementation
• Analytics & Goal Tracking Setup
• On-Page SEO Setup
• Ongoing Website Maintenance
• Ongoing Search Engine Optimization
• Ongoing Content Marketing
• Ongoing Email Marketing
• Ongoing Social Content Promotions
The Result
PROJECT AZ’s new website and marketing efforts now portray the projects, press, and thought leadership that they deserve as a leading firm in New York interior design space.
” I found most impressive the ability to listen, take someone’s vision, and turn it into reality. As a design firm, we always envisioned the work of our firm presented in a certain way and at a certain level of professionalism. Design is as much aesthetics as it is problem solving and technicalities, our website had to have the best of both and Bizop Media delivered. “
Ahmad AbouZanat – Founder / Lead Designer, PROJECT AZ
Brand Design Examples:
Content Examples:
Working with Colors: Texture, Accents and a Light Touch
Authentic Design: Creating New York Interiors with Warmth and Character
Press Examples:
Opening Up: How One New York Designer Creates Fresh Interiors When Moving Spaces