The Challenge
Paradigm Trends is a global guestroom decor product manufacturer serving the hospitality sector for over 35 years. Being a family-run and close-knit company, the executive team of Paradigm Trends felt like the website lacked their true company culture. Furthermore, their website system did not support their large product base of over 600 products and almost unlimited manufacturing customization.
It was at this point that they knew a new website was needed to not only help their customers build product orders to fill their hotels, but also position Paradigm Trends as a leading hospitality supplier.
The Solution
The Paradigm Trends team looked to Bizop Media for the design, development, and implementation of a new ecommerce website that would not only take a large workload off staff involved in placing orders, but also streamline their eCommerce function to allow for hotel brands to pick and choose exactly what their hotel spaces need with the utmost ease.
The Bizop team redesigned the branding, UX, and visuals , developed a full eCommerce site with 600+ products, formulated a “build a cart” function that automatically shoots an email to the internal team in charge of orders, as well as added resources, press pieces, and other media to help users navigate the site and perform tasks fluidly.
Scope included:
• Market / Competitor Research
• Site Mapping / Information Architecture
• UX Flow Design / Prototype Mockup Design
• HTML/CSS/JS Development
• Editable Component Block Development
• WordPress CMS Implementation
• Analytics & Goal Tracking Setup
• Ongoing Website Maintenance
The Result
Paradigm Trends’ new website portrays them in the the light they deserve as a leading brand in hospitality stock and guestroom decor space. The function of the website now provides immediate support for users to build wishlists and submit product inquiries simply.
And most importantly, their website now aptly represents the company and its culture in a more appropriate manner: A small team producing large quantity orders for hotels, while staying true to their core values of quality, customization, and exemplary customer service.
“ We received excellent personalization and attention from Bizop. The team built our new website from scratch. This included features and functionalities from the way it navigated to the homepage layout — they handled every part of it. The previous site was on Squarespace, and they moved us to WordPress. The feedback we’ve received has been great and everyone says the website looks excellent. It’s easy to navigate and has a clearer depiction of what we do. I gave Bizop Media creative flexibly, and they did a great job with it. I intellectually knew what I wanted, but knew I couldn’t do the design work. There are so many companies I’ve worked with that were putting pressure on me to come up with the concept and idea. I was specifically paying them to do that so I could get paid to do what I’m good at. I was sick of that relationship. Bizop Media understood that and from the get-go, they were really good! “
Jeanne Lissak – Senior Vice President, Paradigm Trends
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