The Challenge
In the luxury real estate industry, agents are placed under high pressure to provide world-class resources and content to support their high-end listings. That’s where Bizop’s California based client, LUXVT, comes into play. Since 2011, LUXVT has created and distributed key marketing resources for luxury real estate agents world-wide and helped agents close billions in home sales.
Although LUXVT already served tens of thousands of agents, it was faced with two key problems: Its overall brand and digital experience did not match its high-quality offerings, and ongoing marketing initiatives were not resulting in growth. Neither was something that accurately reflected the type of luxury marketing services that LUXVT offers, prompting the Bizop team to develop a solution.
The Solution
The team knew that it was imperative to develop a brand and ongoing marketing plan that could be understood by agents with ease, while at the same time, manifesting LUXVT’s luxury status and generating revenue. As a reputable resource for luxury real estate agents, the new brand had to communicate value to LUXVT’s clients effectively in order to generate new membership signups and listings.
The clutter and confusion of some of the old brand initiatives had to go, and the LUXVT team was more than happy to implement Bizop’s proposed solution: a brand refresh, new website designs for several key LUXVT sites, apps, and directories, and ongoing digital marketing efforts to bolster the new brand efforts.
Scope included:
• Market / Competitor Research
• Site Mapping / Information Architecture
• UX Flow Design / Prototype Mockup Design
• HTML/CSS/JS Development
• Editable Component Block Development
• WordPress CMS Implementation
• Analytics & Goal Tracking Setup
• Ongoing Content Marketing / Press
• Ongoing Search Engine Optimization
• Ongoing Social Media Marketing (LinkedIn, Facebook)
• Ongoing Email Marketing
• Ongoing Website Maintenance
The Result
As a result, the Bizop team successfully implemented a brand refresh including several website redesigns, app designs, and ongoing development and marketing initiatives to support long term growth. Through the process the Bizop team was able to improve the overall LUXVT brand as well as generate considerable brand awareness from its ongoing content, SEO, social, and email initiatives.
Since working with Bizop, LUXVT has seen a significant increase in both users to its main website as well as lead conversions from its online initiatives.
Growth results per channel:
1398% Increase in organic search traffic (922% increase in conversions)
2412% Increase in referral traffic (1400% increase in conversions)
20% Increase in direct traffic (523% increase in conversions)
724% Increase in social traffic (150% increase in conversions)
” Bizop was extremely responsive and understands multiple parts of the process from design to coding dev to marketing. The outcome has been extremely positive- our agent landing pages look great and are very impressive to sellers. Also the customization factor has been extremely successful. As someone who is not technically adept myself with code, it is awesome to be able to make changes to the landing pages ourselves. The leadership was extremely responsive and comprehensive in their knowledge. They’re a team that can really deliver. “
Cheryl Barr – Marketing Director, LUXVT
Content Examples:
The Ultimate Marketing Guide for Selling Luxury Homes
How to Create Real Estate Presentations Quickly
