/ Case Study

Branding / Marketing
Case Study

The Challenge

KLEIN has been providing architects and designers with high quality, elegant interior sliding door systems across Europe since 1931. With a focus on quality, attention to detail, and an unwavering commitment to excellence, it’s no surprise that KLEIN has grown to distribute sliding door systems to over 60 countries worldwide today.

Bringing European design quality to the US was KLEIN’s mission starting in 2007. With an amazing product, but little experience navigating the US architecture market, KLEIN reached out to Bizop to create a well rounded and results-focused marketing strategy to increase brand awareness and interest generated from its digital marketing initiatives.

The Solution

With underutilized content, unfocused channels, and inconsistent creative branding, KLEIN was in need of a holistic digital solution that not only increased marketing ROI, but also positioned their company brand as top-quality.

The Bizop team strategized a combination of content marketing, social marketing, email marketing, and search engine optimization to bring exposure to KLEIN and its products to architects in the US. Additionally to ongoing marketing initiatives, KLEIN utilizes Bizop’s creative branding services to create and maintain high quality digital assets such as PDF presentations, website designs, explainer videos, social ad videos, and more.

Scope included:
• Market / Competitor Research
• Funnel / Conversion Rate Optimization
• Analytics & Goal Tracking Setup
• Ongoing Content Marketing
• Ongoing Search Engine Optimization
• Ongoing Press & Backlink Building
• Ongoing Email Marketing
• Ongoing Social Media Marketing
• Website Design & Development
• PDF Design & Proposal Development
• Video Explainer Development
• Trade Show Booth Design

The Result

Over the course of the first 12 months, KLEIN saw significant improvement of key KPIs such as total website traffic and leads generated from digital campaigns. These results were generated through a holistic approach of organic, paid, and social content channels combined with an optimized lead funnel. To date the ongoing campaigns and optimizations have resulted in a 24% increase in total leads generated year over year and an estimated ROI of 1805%.

Campaign growth results:

19% Increase in revenue estimated
37% Increase in organic search visibility
24% Increase in total organic leads generated
810% Increase in organic search traffic

340% Increase in organic social traffic
101% Increase in email traffic

“ Working with Bizop has been a great experience, not just for their high level of service (always available, prompt responses), but for their professionalism and good attitude receiving positively all requests and feedback. Bizop made us feel we have an expert and partner backing us up and their commitment to results make us believe in their commitment to us. “

Andrés Castillo – Marketing Director, Klein USA

Content Examples:
Shifts in Design, KLEIN Product Launches in 2020
The Insider’s Guide to Sliding Glass Doors

KLEIN Video Explainer – Produced by Bizop Media
KLEIN Sales Presentation
KLEIN Sales Presentation – Designed by Bizop Media
KLEIN Website - Designed & Developed by Bizop Media
KLEIN Homepage – Designed by Bizop Media
KLEIN Trade Show Booth – Designed by Bizop Media