/ Case Study

Branding / Marketing / Web Design Case Study

The Challenge

Kirei USA has brought functional, eco-friendly acoustic design solutions to architects, interior designers and end users since 2003. This California based company was founded on the concept of incorporating beauty with sustainability and functionality through a series of design elements that utilizes rapidly renewable and recycled raw materials.

Designing green and beautiful is something Kirei has been doing since their inception, and they wanted to find a way to match that vision through their online marketing efforts. With so many Kirei product lines available and design expos happening left and right, Kirei needed a way to broadcast their brand in a consistent and holistic way.

The Solution

After a designer focus group, we were informed by participants that Kirei’s online marketing assets were difficult to navigate, the method of ordering EchoPanel samples through the website was inconvenient, and that there was an overall lack of crucial information on their brand and products available online that designers needed to make important decisions.

With the Kirei team on board for a revamp of their website, content, social, email, and SEO efforts to better address the issues designers faced, the Bizop hit the ground running on strategizing and implementation a holistic digital marketing solution that would not only showcase the Kirei brand as top of class, but also generate profitable ROI through key digital optimizations.

Scope included:
• Market / Competitor Research
• Funnel / Conversion Rate Optimization
• Analytics & Goal Tracking Setup
• Ongoing Content Marketing
• Ongoing Search Engine Optimization
• Ongoing Press & Backlink Building
• Ongoing Email Marketing
• Ongoing Social Media Marketing
• Ongoing Paid Ad Marketing
• Website Design & Development

The Result

Over the course of the first 12 months, Kirei saw significant improvement of key KPIs such as total website traffic and leads generated from digital campaigns. These results were generated through a holistic approach of organic, paid, and social content channels combined with an optimized lead funnel. To date the ongoing campaigns and optimizations have resulted in a 24% increase in total revenue year over year and an estimated ROI of 1950%.

Campaign growth results:

24% Increase in revenue estimated
37% Increase in total organic traffic
39% Increase in total organic leads generated
40% Increase in organic search traffic

138% Increase in organic social traffic
81% Increase in referral traffic

“ They helped increase our page ranking by developing funnels and redesigning our site to optimize its performance. We saw significant improvement in our website traffic and our marketing funnels. They were well organized. We had a single point of contact who was good at managing tasks. Overall their knowledge and entrepreneurship were impressive. “

John Stein – President, Kirei USA

Content Examples:
23 Decorative Acoustic Panel Ideas [2019]
Saving 107 Million Plastic Bottles Can’t be Wrong
Why P.E.T. Felt is Today’s Top Acoustic Material
A Specifier’s Guide: Acoustical Baffles vs. Clouds
Specifying Acoustics: Sorting Through NRC Ratings Noise
EchoCloud Ziggy Drives Visual Depth, Clear Acoustics

Kirei Website Concept
Kirei Website Concept – Designed & Developed by Bizop Media
Kirei Organic Content Funnel – Designed & Developed by Bizop Media
Kirei Organic Content Funnel – Designed & Developed by Bizop Media