The Challenge
KGC Consulting is a bookkeeping and financial services company that was founded in 2020 by Karla G. Checo. The new company was launched after almost a decade of bookkeeping management experience, and Karla needed to establish a new brand for print and digital communication, including a new logo and website from scratch.
KGC was in need of a guide to help attract clients across analysis, HR policies and advisement, sales tax preparation and payroll management.
The Solution
Helping KGC establish a brand identity from scratch, Bizop created a strategy that draws inspiration from the small businesses Karla serves. The font, colors and logo, as well as the image overlays and open, rounded shapes were a nod to the idea of an open book and giving clients a sense of transparency and trust.
The branding package included a new logo and website design, as well as social media templates and print collateral templates for business cards, letterheads and envelopes.
After successfully implementing the branding solutions, Bizop implemented fully managed social media marketing, inbound content marketing, and email newsletter marketing designed to grow awareness of the KGC brand and increase revenue.
Scope included:
• Market / Competitor Research
• Brand and Asset Audit
• Brand Strategy & Consulting
• Brand Design and Development
• Website Design and Development
• Social Media & Email Marketing Brand Design
• Ongoing Social Media Marketing
• Ongoing Content Marketing
• Ongoing Email Marketing
The Result
Over the course of the first six months, KGC Consulting has seen a significant rise in client interest across new business, website traffic and social media. The campaign and branding strategy resulted in increased awareness of her firm and several new clients since launch.
“ Bizop Media was an absolute lifesaver. We had our first discussion with them about what we were looking for, and within just a few months we had a whole branding for the company. We started receiving an incredible amount of positive feedback from the moment we launched our website. We will certainly use Bizop again in the future! “
Karla G Checo – Principal, KGC Consulting
Social Marketing Examples:
Click here to see KGC’s Instagram
Branding Examples:
KGC Logo – Designed by Bizop Media
