/ Case Study

Video Branding / Production Case Study

The Challenge

Interior Image Group (IIG) is an award-winning hospitality interior design firm founded in 2004 and specializes in brand development, interior design, and FF&E procurement services for the hospitality industry. Being no stranger to creating stunning environments for top hospitality chains such as Marriott and Hilton, IIG was seeking to build upon its portfolio of legendary work.

The IIG team was scheduled to present to hospitality developers, brand managers, and owners at a large hospitality showcase, but needed a compelling video presentation to highlight the benefits of working with their firm and close new deals. With no video marketing currently available, IIG was starting fresh.

The Solution

The Bizop team strategized a plan to bring IIG’s work to life through a 1-2 minute explainer video that not only highlighted IIG’s work, but also their commitment to excellence through the project phases. The objective was to bring exposure to IIG and its services to hospitality decision makers through an easy to digest video that was to be presented before the IIG spoke.

Scope included:
• Market Research
• Asset Gathering
• Video Strategy
• Video Planning & Management
• Script Writing
• Voice Over Creation
• Video Production
• Final Video Publication

The Result

IIG successfully presented the new video along with their speakers and received great feedback from the attendees. This video is now a staple with IIG stakeholders when pitching to new clients and has made the explanation process significantly easier.

“ Bizop was very responsive to all IIG questions and comments and maintained a very fluid and intentional workflow. They never questioned any bit of feedback and provided us with an ego-free, social work setting that we thoroughly enjoyed! The video has been very well received by IIG team and contacts outside of IIG. We’ve received multiple comments on how refreshing it is to review a marketing video instead of pages and pages of marketing content. “

Cori Rarick – Marketing & PR Director, Interior Image Group

Video Presentation Example:

IIG Video Presentation – Produced by Bizop Media