/ Case Study

Social Media
Marketing Case Study

The Challenge

FC Studio is a multi-faceted architectural & interior design firm with many high-profile Chicago area hospitality projects under their belt. Known for their attention to detail and the stunning character of their projects, FC Studio knew the important of quality presentation and branding.

Realizing their Instagram account needed some attention to showcase their work in the best light, they looked to the Bizop team to get the ball rolling on a complete re-vamp of their social strategy and content efforts. With their previously lacking social presence and inconsistent quality post content, FC was in need of a solution that not only positioned their work as to-tier, but also generated interest and engagement around the FC brand.

The Solution

Given the task, the Bizop team hit the ground running strategizing ideas on how to place FC Studio in the light the firm deserved while building consistent audience interest and engagement. FC worked closely with Bizop’s writers and social media managers to ensure continuously tweaking of messaging and project content to ensure improved results as the team learned more and more about the audience.

Through high quality content curation, hyper specific scheduling and hashtag research and implementation, reputable growth management, and fully active and personalized community management, Bizop was able to help FC Studio intersect their content into the highly competitive niche of Instagram, and greatly increased brand awareness and interest.

Scope included:
• Market Research
• Social Media Audit
• Social Media Strategy & Consulting
• Social Media Marketing Implementation & Management

The Result

Over the course of the first six months, through the help of Bizop’s social management team, FC Studio exceeded industry standard results by growing its account by 61% in followers, all respectively within their target audience. Additionally, FC Studio saw increased post engagement by 107%.

“ Bizop is easy to work with and we have seen a significant difference in the popularity of our Instagram page from the work that they have done. “

Julie Fisher – Principal Architect, FC Studio Architecture

Social Marketing Examples:

Click here to see FC Studio’s Instagram