/ Case Study

Branding / Print Design Case Study

The Challenge

For 25 years Dutchman Contracting has been working with some of the world’s top architects and designers to craft extraordinary homes for private clients in the New York City area. Their experience allows them to navigate the complexities of residential projects in the city and deliver exceptional results on schedule and on budget.

Branding in the construction industry can often be mundane. Dutchman Contracting is not just another builder, but a boutique firm that serves an exclusive clientele that expects the highest quality. They wanted to ensure that the documents used for every touch point with a client would reflect this identity.

The Solution

visual branding guide

Bizop developed a visual branding guide and custom templates for the documents used throughout the customer journey, from an initial letter of introduction, to budget documents, to invoices. They sought to capture the look and feel of quality and attention to detail for which Dutchman is known and to ensure a consistent look in all company materials.

Scope included:

  • Brand Guidelines Document Design
  • Business Documents Templates Design & Development

The Result


Dutchman Contracting now has documents for daily business activities and interactions with clients that reflect the high standards and professionalism of the company. They also have guidelines that allow them to consistently elevate the presentation of their brand across all channels of client interaction.