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Dorothy Carter Dorothy is a Bizop guest author and outreach coordinator who specializes in sharing digital marketing insights, strategy, and education.

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Essential Brand Elements for AEC Companies

AEC companies didn’t have to worry much about marketing or branding for most of their history. A basic logo and a decent […]

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How AI Is Making Construction Safer

Author / Dorothy Carter

/ Industry / Press
Construction sites are dangerous places. There are plenty of risks for the workers, and if they’re not careful, things could end badly. […]
Clever Ways of Getting Your Design Work Noticed

Author / Dorothy Carter

/ Marketing
One could argue that there lies truth in the famous phrase about a tree falling in the forest with nobody around. One’s […]
How Social Media Influences Latest Trends in Architecture?

Author / Dorothy Carter

/ Marketing
Among digital marketing’s starkest shifts in recent years came the gradual rise of social media. For the everyday user, they have shaped […]
How to Make Your Architecture Portfolio Stand Out

Author / Dorothy Carter

/ Marketing
Competition abounds across the digital marketplace of most industries, and AEC is no exception. In this environment, your portfolio offers the swiftest, […]
Emotional Marketing for Architects

Author / Dorothy Carter

/ Marketing
There are many ways to market an architecture firm – you can present your previous work, talk about your education and experience, […]
How to Maintain Building Industry Brand Relevance [2022]

Author / Dorothy Carter

/ Branding
In an ever-changing digital landscape, there are few constants but change itself. Emerging trends shift customer behaviors, Google algorithm updates drive Search […]
How Influencers Can Help You Grow Your AEC Brand

Author / Dorothy Carter

/ Marketing
In the digital age, few marketing strategies see universal acceptance and unquestioned praise across all industries. Some, like Search Engine Optimization (SEO) […]
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