/ Articles
Menu

Design-driven
blog articles.

join the bizop newsletter
/ Featured article
The Metaverse and Interior Design VR: A New World of Opportunity

Author / John Milliken

The metaverse is closer than you think. In some ways, it is already here. Although graphics still have a way to go […]

read more
All Topics Branding Marketing Industry / Press
How Social Media Influences Latest Trends in Architecture?

Author / Dorothy Carter

/ Marketing
Among digital marketing’s starkest shifts in recent years came the gradual rise of social media. For the everyday user, they have shaped […]
5 Ways to Rethink AEC Marketing Best Practices

Author / Cheryl Barr

/ Marketing
If 2020 taught us anything, it’s that in the face of massive, rapid transformation, every single industry has the potential to be […]
How to Make Your Architecture Portfolio Stand Out

Author / Dorothy Carter

/ Marketing
Competition abounds across the digital marketplace of most industries, and AEC is no exception. In this environment, your portfolio offers the swiftest, […]
How To Build Your AEC Company’s Dream Team

Author / Cheryl Barr

/ Marketing
Finding a new job is rarely a joyful experience, and modern job seekers have become increasingly scrupulous about where they spend their […]
Emotional Marketing for Architects

Author / Dorothy Carter

/ Marketing
There are many ways to market an architecture firm – you can present your previous work, talk about your education and experience, […]
Top 6 Best Interior Design Websites [2021]

Author / Cheryl Barr

/ Branding
In the design world, a stylish, well-laid out website is an essential asset for building a solid brand reputation. A good interior […]
How to Maintain Building Industry Brand Relevance [2021]

Author / Dorothy Carter

/ Branding
In an ever-changing digital landscape, there are few constants but change itself. Emerging trends shift customer behaviors, Google algorithm updates drive Search […]
How Influencers Can Help You Grow Your AEC Brand

Author / Dorothy Carter

/ Marketing
In the digital age, few marketing strategies see universal acceptance and unquestioned praise across all industries. Some, like Search Engine Optimization (SEO) […]
The 7 Best Architecture Websites [2021 Edition]

Author / Cheryl Barr

/ Branding
Within architecture and urban design, a clean-cut, organized portfolio speaks volumes. This holds especially true for digital communication. Simple and elegant presentations, […]
How to Establish Content Goals For Your AEC Firm

Author / Eric Baldwin

/ Marketing
The best content plans seamlessly integrate with a company’s marketing strategies. In the architecture, engineering and construction (AEC) industries, the content creation […]
Brand Building: How To Create More Engaging Project Pages

Author / Eric Baldwin

/ Marketing
Brands are built through powerful, authentic stories. Whether you’re a designer or manufacturer in the AEC industry, investing in quality content drives […]
Owned Media: 10 Ways to Build Your AEC Blog

Author / Eric Baldwin

/ Marketing
Great content speaks for itself, but only when it’s shared. Creating high-quality content keeps brands top-of-mind and relevant with clients, but also […]
AEC Ethics: Marketing, Advertising and the Changing Tide

Author / Eric Baldwin

/ Marketing
Design and manufacturing are built on relationships. These connections are built over time, and in turn, shape how we practice. Across the […]
Building Identity: How Social Media Is Reshaping Design and Storytelling

Author / Eric Baldwin

/ Branding
Social media has dramatically transformed what we create and produce, but also how spatial experiences and culture are designed. Each day, we […]
21 Design Podcasts You Should Be Listening To

Author / Jessica Ayre

/ Industry / Press
With a lifestyle buzzing with constant hustle and bustle, design podcasts have become progressively popular in recent times. It is attracting more […]
Bizop Media Awarded a Top Spot as Marketing Industry Leader

Author / Alexandria Swanson

/ Industry / Press
Fort Collins, Co – Sep 28th, 2020 The international ratings and reviews platform Clutch named Bizop Media a top B2B marketing industry […]
How Web Design Can Put You at the Top of the Interior Design Industry

Author / Nathan Wilbanks

/ Branding
Are you an interior designer looking to boost online visibility? Whether you already have a website that needs upgrading or you need […]
5 Ways a Good Website Can Improve Your Architecture Business

Author / Nathan Wilbanks

/ Branding
In 2019, the architecture industry had a revenue of almost 300 billion.  These numbers show how in-demand architecture is around the current […]
Top 10 Interior Design Tools

Author / Jessica Ayre

/ Industry / Press
Wouldn’t it be nice to conceptualize your room designs without the physical hassle? You know you’ve got the vision in your head––all […]
Digital Marketing for Architecture Firms [2021]

Author / Nathan Wilbanks

/ Marketing
Online marketing has proven to be one of the most efficient ways for design companies to reach prospective clients, and digital marketing […]
Office Design Inspiration [Top 6 Inspo Sources]

Author / Jessica Ayre

/ Industry / Press
Commercial office design has come a long way from the traditional cubicle farms. It’s been a steady wave of innovative, thoughtful, and […]
Social Media for Architects [Top 5 Platforms]

Author / Nathan Wilbanks

/ Marketing
Integrating social media into your business practices is a great way to drastically improve your brand exposure. It’s extremely cost-effective and can […]
SEO for Architects [The Ultimate Guide]

Author / Nathan Wilbanks

/ Marketing
Today I’m going to be teaching you about SEO for Architects and how to increase the organic search traffic to your firm’s […]
Top 10 Best Blogs for Architects

Author / Nathan Wilbanks

/ Industry / Press
As a beginner architect, it’s only natural to seek out inspiration that will ultimately define your footing. Upon entering the design industry, […]
Building Industry Firms Find Success Through More Personal Marketing Efforts

Author / Hanna Pagliaro

/ Marketing
Personalization is no longer a marketing strategy that’s nice-to-have, it’s a must-have. We are currently living in a world where people want […]
How Building Product Firms Land More Projects Through B2B2C Marketing

Author / Hanna Pagliaro

/ Marketing
Business to business selling is quickly changing as companies realize that the end consumer has more power than they previously thought. Marketing […]
Top 5 Best Interior Design Websites [2020]

Author / Jessica Ayre

/ Branding
In the design world, a stylish, professionally laid out website is an essential asset, not to mention a great avenue for building […]
10 Ways Social Media Can Supercharge Your Marketing Campaigns

Author / Nathan Wilbanks

/ Marketing
Social media is a network of apps and websites that let users create and share information and take part in social networking. […]
7 Key Mistakes Instagram Influencers Make [And How to Avoid Them]

Author / Alexandria Swanson

/ Marketing
Sometimes the desire to have more followers, more likes and engagement, leads Instagram Influencers to make some mistakes.  If you are an […]
Seven Crucial Email Marketing Best Practices for Architecture Firms

Author / Nathan Wilbanks

/ Marketing
For quite some time now, rumours have been circulating about the death of email marketing. As is so often the case, it […]
How to Develop a Lead Generation Funnel for Building Product Manufacturers

Author / Jessica Ayre

/ Marketing
What is a lead generation funnel, and why should you develop one for your building product?  You may have heard of a […]
How to A/B Test Your Social Ad Campaigns Like a Pro

Author / Nathan Wilbanks

/ Marketing
Have you ever run social ad campaigns with many different ads, only to have most of them perform poorly – with maybe […]
How Social Media Is Failing Interior Designers and How to Build It Back Up

Author / Alexandria Swanson

/ Marketing
Interior designers often struggle to find new clients. Believing social media is the answer to this challenge, they turn to these platforms […]
Why Social Media Can Be a Powerful Marketing Tool for Architecture Firms

Author / Nathan Wilbanks

/ Marketing
Social media for architects and architecture firms can be extremely powerful. When applied correctly, this marketing tool impacts an architect’s business in […]
Content Marketing for Architects [6 Key Ways to Boost Traffic]

Author / Jessica Ayre

/ Marketing
Whether you are an independent freelancer or working for a well-established firm, a common theme for everyone within the architectural industry is […]
Optimize Your Pinterest SEO with These 3 Fast Fixes

Author / Alexandria Swanson

/ Marketing
Inspired by a conversation with a client earlier this week, here are three quick and quality steps you can use right now […]
7 Key Pinterest Marketing Tips for Architects

Author / Alexandria Swanson

/ Marketing
The architecture industry is growing exponentially by the day. It’s no surprise that Pinterest marketing for architects has become the ideal tool […]
Top 5 Interior Design Blogs to Follow

Author / Jessica Ayre

/ Industry / Press
In the sea of home and interior design, it’s almost effortless to find quality interior design blogs and inspiration online. From visual-based […]
Interior Design Social Media [Top Channels]

Author / Jessica Ayre

/ Marketing
Social media is one of the first essential marketing efforts any interior designer should take in successfully creating an online presence. It’s […]
SEO for Interior Designers [10 Quick Tips to Boost Traffic]

Author / Jessica Ayre

/ Marketing
What are you doing to bring in new clients to your interior design business?  If you’re solely relying on referrals and word […]
How to Find the Best SEO Keywords for Architects

Author / Jessica Ayre

/ Marketing
Properly optimizing your website for a boost in Google rankings is essential for any architecture firm. If you are already familiar with […]
10 Amazing Interior Design Instagram Accounts to Follow

Author / Jessica Ayre

/ Industry / Press
Instagram has risen to be the perfect platform to draw inspiration from––with its highly visual content and engaging community, it’s never been […]
3 Steps to Get Better Engagement on Instagram [$1.80 Strategy]

Author / Alexandria Swanson

/ Marketing
Growing an audience on saturated social platforms such as Instagram can be easy. With the use of hashtags in posts and following […]
8 Key Interior Design Marketing Strategies to Grow Your Firm

Author / Jessica Ayre

/ Marketing
Within the interior design industry, it’s all about first impressions and maintaining a reputable firm. With so many marketing channels available, you […]
How to Plan a Website for Interior Designers

Author / Nathan Wilbanks

/ Branding
As an interior designer, you should already be familiar with the importance of aesthetics and functionality. Your working and living spaces are […]
Consistency is Key to AEC Social Media Marketing Efforts

Author / Alexandria Swanson

/ Marketing
It’s only human to adapt a daily routine. From your morning routine to your evening routine, people typically follow a pattern of […]
Establish Trust in Your Firm with Social Media

Author / Alexandria Swanson

/ Branding
Let’s face it–– it’s not always easy to trust people you meet on the internet. It’s only natural to approach online users […]
Why Your AEC Firm Needs A Value Proposition Statement

Author / Alexandria Swanson

/ Branding
To meet the demands of today’s world, it’s important to be focused on what your clients may need. With a compelling AEC […]
Bizop Bot Voted One of Hubspot’s Best Business Bots

Author / Nathan Wilbanks

/ Industry / Press
The Hubspot bots have voted, and according to them (and us!) – Our Bizop bot is a smashing hit! We are proud […]
Website Best Practices for Interior Designers

Author / Jessica Ayre

/ Branding
The days of compiling high-quality photos into a lookbook and carrying around a bag of sketches are quickly fading as we turn […]
Why You Should Add Instagram Stories Into Your Marketing

Author / Alexandria Swanson

/ Marketing
We all seem to be falling in love with stories. Many businesses are using Instagram Stories as a part of their marketing […]
Keeping it Real on Social Media [Importance of the Human Touch]

Author / Jessica Ayre

/ Branding
Social media is one of today’s most powerful tools, and any designer should take advantage of the benefits that social media has […]
6 Key Email Marketing Tips for Interior Designers

Author / Nathan Wilbanks

/ Marketing
Email continues to be one of the most profitable digital marketing channels available for 2019, so it’s no wonder so many interior designers are […]
The Role of the Student [Wanted Design Brooklyn 2019]

Author / Jessica Ayre

/ Industry / Press
Last month, our team had the opportunity to attend WantedDesign in Manhattan and Brooklyn. A teeming hub of budding designers, WantedDesign was […]
How Can Architects Rank High On Google [SEO Tips]?

Author / Jessica Ayre

/ Marketing
Like most architects out there, you are probably trying to figure out the most effective way to get your work noticed. You’ve […]
How to Improve Bounce Rate for Your Interior Design Website

Author / Jessica Ayre

/ Branding
Your website seems to generate a lot of traffic, but for some reason, that traffic doesn’t end up sticking around for very […]
load more articles
Top 6 Best Interior Design Websites [2021]

Author / Cheryl Barr

/ Branding
In the design world, a stylish, well-laid out website is an essential asset for building a solid brand reputation. A good interior […]
How to Maintain Building Industry Brand Relevance [2021]

Author / Dorothy Carter

/ Branding
In an ever-changing digital landscape, there are few constants but change itself. Emerging trends shift customer behaviors, Google algorithm updates drive Search […]
The 7 Best Architecture Websites [2021 Edition]

Author / Cheryl Barr

/ Branding
Within architecture and urban design, a clean-cut, organized portfolio speaks volumes. This holds especially true for digital communication. Simple and elegant presentations, […]
Building Identity: How Social Media Is Reshaping Design and Storytelling

Author / Eric Baldwin

/ Branding
Social media has dramatically transformed what we create and produce, but also how spatial experiences and culture are designed. Each day, we […]
How Web Design Can Put You at the Top of the Interior Design Industry

Author / Nathan Wilbanks

/ Branding
Are you an interior designer looking to boost online visibility? Whether you already have a website that needs upgrading or you need […]
5 Ways a Good Website Can Improve Your Architecture Business

Author / Nathan Wilbanks

/ Branding
In 2019, the architecture industry had a revenue of almost 300 billion.  These numbers show how in-demand architecture is around the current […]
Top 5 Best Interior Design Websites [2020]

Author / Jessica Ayre

/ Branding
In the design world, a stylish, professionally laid out website is an essential asset, not to mention a great avenue for building […]
How to Plan a Website for Interior Designers

Author / Nathan Wilbanks

/ Branding
As an interior designer, you should already be familiar with the importance of aesthetics and functionality. Your working and living spaces are […]
Establish Trust in Your Firm with Social Media

Author / Alexandria Swanson

/ Branding
Let’s face it–– it’s not always easy to trust people you meet on the internet. It’s only natural to approach online users […]
Why Your AEC Firm Needs A Value Proposition Statement

Author / Alexandria Swanson

/ Branding
To meet the demands of today’s world, it’s important to be focused on what your clients may need. With a compelling AEC […]
Website Best Practices for Interior Designers

Author / Jessica Ayre

/ Branding
The days of compiling high-quality photos into a lookbook and carrying around a bag of sketches are quickly fading as we turn […]
Keeping it Real on Social Media [Importance of the Human Touch]

Author / Jessica Ayre

/ Branding
Social media is one of today’s most powerful tools, and any designer should take advantage of the benefits that social media has […]
How to Improve Bounce Rate for Your Interior Design Website

Author / Jessica Ayre

/ Branding
Your website seems to generate a lot of traffic, but for some reason, that traffic doesn’t end up sticking around for very […]
load more articles
How Social Media Influences Latest Trends in Architecture?

Author / Dorothy Carter

/ Marketing
Among digital marketing’s starkest shifts in recent years came the gradual rise of social media. For the everyday user, they have shaped […]
5 Ways to Rethink AEC Marketing Best Practices

Author / Cheryl Barr

/ Marketing
If 2020 taught us anything, it’s that in the face of massive, rapid transformation, every single industry has the potential to be […]
How to Make Your Architecture Portfolio Stand Out

Author / Dorothy Carter

/ Marketing
Competition abounds across the digital marketplace of most industries, and AEC is no exception. In this environment, your portfolio offers the swiftest, […]
How To Build Your AEC Company’s Dream Team

Author / Cheryl Barr

/ Marketing
Finding a new job is rarely a joyful experience, and modern job seekers have become increasingly scrupulous about where they spend their […]
Emotional Marketing for Architects

Author / Dorothy Carter

/ Marketing
There are many ways to market an architecture firm – you can present your previous work, talk about your education and experience, […]
How Influencers Can Help You Grow Your AEC Brand

Author / Dorothy Carter

/ Marketing
In the digital age, few marketing strategies see universal acceptance and unquestioned praise across all industries. Some, like Search Engine Optimization (SEO) […]
How to Establish Content Goals For Your AEC Firm

Author / Eric Baldwin

/ Marketing
The best content plans seamlessly integrate with a company’s marketing strategies. In the architecture, engineering and construction (AEC) industries, the content creation […]
Brand Building: How To Create More Engaging Project Pages

Author / Eric Baldwin

/ Marketing
Brands are built through powerful, authentic stories. Whether you’re a designer or manufacturer in the AEC industry, investing in quality content drives […]
Owned Media: 10 Ways to Build Your AEC Blog

Author / Eric Baldwin

/ Marketing
Great content speaks for itself, but only when it’s shared. Creating high-quality content keeps brands top-of-mind and relevant with clients, but also […]
AEC Ethics: Marketing, Advertising and the Changing Tide

Author / Eric Baldwin

/ Marketing
Design and manufacturing are built on relationships. These connections are built over time, and in turn, shape how we practice. Across the […]
Digital Marketing for Architecture Firms [2021]

Author / Nathan Wilbanks

/ Marketing
Online marketing has proven to be one of the most efficient ways for design companies to reach prospective clients, and digital marketing […]
Social Media for Architects [Top 5 Platforms]

Author / Nathan Wilbanks

/ Marketing
Integrating social media into your business practices is a great way to drastically improve your brand exposure. It’s extremely cost-effective and can […]
SEO for Architects [The Ultimate Guide]

Author / Nathan Wilbanks

/ Marketing
Today I’m going to be teaching you about SEO for Architects and how to increase the organic search traffic to your firm’s […]
Building Industry Firms Find Success Through More Personal Marketing Efforts

Author / Hanna Pagliaro

/ Marketing
Personalization is no longer a marketing strategy that’s nice-to-have, it’s a must-have. We are currently living in a world where people want […]
How Building Product Firms Land More Projects Through B2B2C Marketing

Author / Hanna Pagliaro

/ Marketing
Business to business selling is quickly changing as companies realize that the end consumer has more power than they previously thought. Marketing […]
10 Ways Social Media Can Supercharge Your Marketing Campaigns

Author / Nathan Wilbanks

/ Marketing
Social media is a network of apps and websites that let users create and share information and take part in social networking. […]
7 Key Mistakes Instagram Influencers Make [And How to Avoid Them]

Author / Alexandria Swanson

/ Marketing
Sometimes the desire to have more followers, more likes and engagement, leads Instagram Influencers to make some mistakes.  If you are an […]
Seven Crucial Email Marketing Best Practices for Architecture Firms

Author / Nathan Wilbanks

/ Marketing
For quite some time now, rumours have been circulating about the death of email marketing. As is so often the case, it […]
How to Develop a Lead Generation Funnel for Building Product Manufacturers

Author / Jessica Ayre

/ Marketing
What is a lead generation funnel, and why should you develop one for your building product?  You may have heard of a […]
How to A/B Test Your Social Ad Campaigns Like a Pro

Author / Nathan Wilbanks

/ Marketing
Have you ever run social ad campaigns with many different ads, only to have most of them perform poorly – with maybe […]
How Social Media Is Failing Interior Designers and How to Build It Back Up

Author / Alexandria Swanson

/ Marketing
Interior designers often struggle to find new clients. Believing social media is the answer to this challenge, they turn to these platforms […]
Why Social Media Can Be a Powerful Marketing Tool for Architecture Firms

Author / Nathan Wilbanks

/ Marketing
Social media for architects and architecture firms can be extremely powerful. When applied correctly, this marketing tool impacts an architect’s business in […]
Content Marketing for Architects [6 Key Ways to Boost Traffic]

Author / Jessica Ayre

/ Marketing
Whether you are an independent freelancer or working for a well-established firm, a common theme for everyone within the architectural industry is […]
Optimize Your Pinterest SEO with These 3 Fast Fixes

Author / Alexandria Swanson

/ Marketing
Inspired by a conversation with a client earlier this week, here are three quick and quality steps you can use right now […]
7 Key Pinterest Marketing Tips for Architects

Author / Alexandria Swanson

/ Marketing
The architecture industry is growing exponentially by the day. It’s no surprise that Pinterest marketing for architects has become the ideal tool […]
Interior Design Social Media [Top Channels]

Author / Jessica Ayre

/ Marketing
Social media is one of the first essential marketing efforts any interior designer should take in successfully creating an online presence. It’s […]
SEO for Interior Designers [10 Quick Tips to Boost Traffic]

Author / Jessica Ayre

/ Marketing
What are you doing to bring in new clients to your interior design business?  If you’re solely relying on referrals and word […]
How to Find the Best SEO Keywords for Architects

Author / Jessica Ayre

/ Marketing
Properly optimizing your website for a boost in Google rankings is essential for any architecture firm. If you are already familiar with […]
3 Steps to Get Better Engagement on Instagram [$1.80 Strategy]

Author / Alexandria Swanson

/ Marketing
Growing an audience on saturated social platforms such as Instagram can be easy. With the use of hashtags in posts and following […]
8 Key Interior Design Marketing Strategies to Grow Your Firm

Author / Jessica Ayre

/ Marketing
Within the interior design industry, it’s all about first impressions and maintaining a reputable firm. With so many marketing channels available, you […]
Consistency is Key to AEC Social Media Marketing Efforts

Author / Alexandria Swanson

/ Marketing
It’s only human to adapt a daily routine. From your morning routine to your evening routine, people typically follow a pattern of […]
Why You Should Add Instagram Stories Into Your Marketing

Author / Alexandria Swanson

/ Marketing
We all seem to be falling in love with stories. Many businesses are using Instagram Stories as a part of their marketing […]
6 Key Email Marketing Tips for Interior Designers

Author / Nathan Wilbanks

/ Marketing
Email continues to be one of the most profitable digital marketing channels available for 2019, so it’s no wonder so many interior designers are […]
How Can Architects Rank High On Google [SEO Tips]?

Author / Jessica Ayre

/ Marketing
Like most architects out there, you are probably trying to figure out the most effective way to get your work noticed. You’ve […]
load more articles
21 Design Podcasts You Should Be Listening To

Author / Jessica Ayre

/ Industry / Press
With a lifestyle buzzing with constant hustle and bustle, design podcasts have become progressively popular in recent times. It is attracting more […]
Bizop Media Awarded a Top Spot as Marketing Industry Leader

Author / Alexandria Swanson

/ Industry / Press
Fort Collins, Co – Sep 28th, 2020 The international ratings and reviews platform Clutch named Bizop Media a top B2B marketing industry […]
Top 10 Interior Design Tools

Author / Jessica Ayre

/ Industry / Press
Wouldn’t it be nice to conceptualize your room designs without the physical hassle? You know you’ve got the vision in your head––all […]
Office Design Inspiration [Top 6 Inspo Sources]

Author / Jessica Ayre

/ Industry / Press
Commercial office design has come a long way from the traditional cubicle farms. It’s been a steady wave of innovative, thoughtful, and […]
Top 10 Best Blogs for Architects

Author / Nathan Wilbanks

/ Industry / Press
As a beginner architect, it’s only natural to seek out inspiration that will ultimately define your footing. Upon entering the design industry, […]
Top 5 Interior Design Blogs to Follow

Author / Jessica Ayre

/ Industry / Press
In the sea of home and interior design, it’s almost effortless to find quality interior design blogs and inspiration online. From visual-based […]
10 Amazing Interior Design Instagram Accounts to Follow

Author / Jessica Ayre

/ Industry / Press
Instagram has risen to be the perfect platform to draw inspiration from––with its highly visual content and engaging community, it’s never been […]
Bizop Bot Voted One of Hubspot’s Best Business Bots

Author / Nathan Wilbanks

/ Industry / Press
The Hubspot bots have voted, and according to them (and us!) – Our Bizop bot is a smashing hit! We are proud […]
The Role of the Student [Wanted Design Brooklyn 2019]

Author / Jessica Ayre

/ Industry / Press
Last month, our team had the opportunity to attend WantedDesign in Manhattan and Brooklyn. A teeming hub of budding designers, WantedDesign was […]
load more articles