/ Article

Why You Should Add Instagram Stories Into Your Marketing

We all seem to be falling in love with stories.

Many businesses are using Instagram Stories as a part of their marketing campaigns and for good reason.

In fact, users are gravitating more towards Instagram’s stories over Snapchat, who started the trend back in 2013.

a woman taking a picture of an art wall.

What is it that makes Instagram Stories so easy to love, and why are they beneficial for your company?

We love them because they are fun and easy, simple as that. 

Instagram developers have created this user-friendly addition, making it effortless to share your stories with flashy styles and quirky features.

Imagine a basic post but with all the frills and thrills, and you’ve got yourself an Instagram story! You can input filters, text, emojis, likes, tags, and more– all within your story to customize it however you please.

It’s so intuitive, anyone can use it!

a guy taking a picture of a tree

As with everything in business, there should always be true benefits to anything you sink your time and money into.

The fun factor of Instagram stories isn’t the only thing that comes into play when adding them to your marketing campaign. For those of us who use them, we choose to invest in them for the benefits.

You seriously can’t beat the gaps Instagram stories fill within your marketing campaigns.

hands smeared with red paint

Build a meaningful relationship with your audience

If you need more authenticity with your followers, that’s what Instagram stories are all about!

Data has proven that the more you keep your clients, fans, or followers in the loop, the more they trust you. It’s easier to relate to people who do “people things”– no one likes coming across robot accounts. 

With stories, you can engage with your Instagram community more intimately than ever.

Someone logging in their Instagram account

24-Hour, ‘round the clock marketing

Need the perfect timing? With stories, there’s no need to conduct research to find the peak time that most people are grazing the platform.

Instagram stories run 24 hours around the clock! This is especially important for those in the AEC + Design industries, as our followers are worldwide.

Hashtag

Stories help your audience discover you. The hashtag feature allows you to reach outside your network, helping convert more eyes into followers.

With over 400 million daily users on Instagram today, it’s worth adding a relevant hashtag to all of your posts to direct more traffic towards your page.

Swipe up for more

Lastly, if you are fortunate enough to have at least 10,000 followers on Instagram, you get a little extra bonus with stories.

All avid users of Instagram know that the platform only allows us links in our bio, but if you have a large enough following, you can add a “swipe up” function to any story that redirects you to a targeted website.

This function adds an extra component, which can aid in leads and conversion growth for your business.

Now have fun telling your story! What will you share?

For more information on how our team at Bizop Media can help your firm grow, reach out today!

/ article by

Alexandria is a Bizop co-founder and marketing director who specializes in marketing consultation, creative strategy, and project direction.

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