/ Article

Why Social Media Can Be a Powerful Marketing Tool for Architecture Firms

Social media for architects and architecture firms can be extremely powerful. When applied correctly, this marketing tool impacts an architect’s business in a variety of ways, including brand awareness, increased website traffic, and landing new projects. This is particularly true when social marketing efforts are consistent.  Social media can be an inexpensive way to get the word out to new potential clients while keeping current clients informed regarding your architecture firm’s latest projects and company endeavors. 

Reaching More Clients in Less Time

Social media marketing is nothing more than using a social media network to promote a business, a product, a service or a person. However, it can be used for many other things as well. 

These platforms reach more than 2.5 billion individuals around the world, allowing architects and firms to connect with more people in less time and with less effort than traditional networking. One simple message on these networks can be liked by thousands of followers, and shared and shared again over time. As a result, tens of thousands across the globe may see your message in a matter of hours. Furthermore, the message can be shared for days, weeks, and months to come. 

Thanks to social media, a person may obtain news and information immediately from any business. A post goes out instantaneously through the selected platform(s). A consumer can locate any business, product, service, or individual using nothing more than the search bar and get several results to choose from when doing so. 

Promote Your Firm and Get More Leads

Social-Media-for Architects

Many architects find social media to be an essential part of their overall marketing strategy. Furthermore, organic social is generally one of the least expensive ways to increase traffic to the company site, engage with current and potential customers, and boost sales and leads. How and why this is the case? 

Facebook has more than one million users engaging with the site each month, and more than 40 million small businesses now make use of Facebook pages to advertise their business. In addition, approximately one million new people sign on to these networks every day.

Social Media Marketing Planning

To successfully make use of social media platforms and obtain the best return on investment, a company must plan out their strategy and determine the primary goals of these efforts. When the right channels are targeted and appropriate content is shared, the results are amazing. To ensure this is the case, certain questions need to be answered before any social media marketing begins to guarantee the right channels are being used. 

What social media goals should architects focus on? Some companies wish to increase traffic to the site while others are looking to boost brand awareness. The target market needs to be identified, as this helps provide information about when and where they will be online. Different types of content must be generated and planned out before proceeding and metrics identified to determine the effectiveness of the company’s efforts. 

By answering these questions, a company can determine what to post, where to post it and when. Companies need to be aware that no more than 25 to 35 percent of the postings should be sales-oriented or self-promoting. It’s important to engage with the target audience and focus on their interests and problems, as this helps to make them fans of the brand. When users find value in the content they are quick to share it and tell their friends. 

Start Small

Although you want to reach as many people as possible, it’s best to choose only two or three platforms to focus on when first starting out. When the plan begins to fall into place and high-quality content is being posted regularly, then and only then is it time to branch out. This gives the company time to determine the effectiveness of the efforts. Moreover, it determines which platforms are working and which should be eliminated from the overall plan. 

Knowing what to post is just as important as understanding which platforms to use. Think about what the target audience is interested in and focus on these topics. This may be answers to frequently asked questions. Community involvement of the company, information about past, current or ongoing projects, or anything that may leave the visitor wanting to know more. Educational resources are also of great help when shared on these platforms as well.


Social media channels are an excellent way for architects to directly engage with customers. Respond to feedback from visitors right away, even that feedback which is negative. Any delay in doing so can be detrimental to the business, as the online world moves so rapidly. 

However, if there is any doubt as to whether to post something negative from your brand, it’s best to not do so. In this instance, it is definitely better to be safe than sorry. Social media for businesses isn’t for the latest doom and gloom scenario or the online rant. Rather it is a place where businesses can show a different side of their personality. One that is positive, light and fun – if that’s your brand style.


While a company must always keep its brand image in mind and remain consistent with this image. It never hurts to mix things up on social media. This is where metrics can be of great help. They provide feedback about what is working and what isn’t. The rule here is to regularly share content on these sites that is both relevant and helpful, even if it varies in flavor. Doing so demonstrates the architecture firm is a thought leader and a consistent publisher of good content. 

However, remember each social media platform has its own post limits and best practices. Business owners need to keep this in mind for each channel. For instance, Twitter postings should occur multiple times a day as the site is fast-moving. Instagram postings may not need to be as frequent. Additionally, knowing which days and times to post is important, and this differs by the site. Do research within your industry to determine when and where to post for the best results and highest level of engagement. Experts typically recommend every business be on Facebook at a minimum. However, Architects should arguably be on Instagram or Pinterest as well. More channels can be added later, so start with what works best for your goals & brand preferences. 

Additional Channels

Don’t overlook other lesser-known channels like Quora and Reddit. They can be of great benefit in increasing a brand’s social media presence by answering questions and building thought leadership. Houzz and Archello can also be excellent for architects because they are more closely related to the design services profession. Don’t be afraid to be different. Those who do truly stand out in the crowd.

Implement a social media marketing plan for your architecture firm today. The benefits of doing so should never be discounted. The sooner you put a quality plan into place, the sooner you will see the rewards.

/ article by

Nathan is a Bizop co-founder and marketing director who specializes in marketing consultation, creative strategy, and web project direction.

Popular articles.
How to Establish Content Goals For Your AEC Company
/ Marketing
The best content plans seamlessly integrate with a company’s marketing strategies. In the architecture, engineering and construction (AEC) industries, the content creation […]
Brand Building: How To Create More Engaging Project Pages
/ Marketing
Brands are built through powerful, authentic stories. Whether you’re a designer or manufacturer in the AEC industry, investing in quality content drives […]
Owned Media: 10 Ways to Build Your AEC Blog
/ Marketing
Great content speaks for itself, but only when it’s shared. Creating high-quality content keeps brands top-of-mind and relevant with clients, but also […]
AEC Ethics: Marketing, Advertising and the Changing Tide
/ Marketing
Design and manufacturing are built on relationships. These connections are built over time, and in turn, shape how we practice. Across the […]
Building Identity: How Social Media Is Reshaping Design and Storytelling
/ Branding
Social media has dramatically transformed what we create and produce, but also how spatial experiences and culture are designed. Each day, we […]
21 Design Podcasts You Should Be Listening To [2020]
/ Industry / Press
With a lifestyle buzzing with constant hustle and bustle, design podcasts have become progressively popular in recent times. It is attracting more […]
Bizop Media Awarded a Top Spot as Marketing Industry Leader
/ Industry / Press
Fort Collins, Co – Sep 28th, 2020 The international ratings and reviews platform Clutch named Bizop Media a top B2B marketing industry […]
The 7 Best Architecture Websites [2020 Edition]
/ Branding
Within the realm of architecture and urban design, a clean-cut, organized portfolio is always a step in the right direction. Strive for […]
How Web Design Can Put You at the Top of the Interior Design Industry
/ Branding
Are you an interior designer looking to boost online visibility? Whether you already have a website that needs upgrading or you need […]
5 Ways a Good Website Can Improve Your Architecture Business
/ Branding
In 2019, the architecture industry had a revenue of almost 300 billion.  These numbers show how in-demand architecture is around the current […]
Top 10 Interior Design Tools [2020]
/ Industry / Press
Wouldn’t it be nice to conceptualize your room designs without the physical hassle? You know you’ve got the vision in your head––all […]
Digital Marketing for Architecture Firms [2020]
/ Marketing
Online marketing has proven to be one of the most efficient ways for design companies to reach prospective clients, and digital marketing […]
Office Design Inspiration [Top 6 Inspo Sources for 2020]
/ Industry / Press
Commercial office design has come a long way from the traditional cubicle farms. It’s been a steady wave of innovative, thoughtful, and […]
Social Media for Architects [Top 5 Platforms for 2020]
/ Marketing
Integrating social media into your business practices is a great way to drastically improve your brand exposure. It’s extremely cost-effective and can […]
SEO for Architects [2020 Ultimate Guide]
/ Marketing
Today I’m going to be teaching you about SEO for Architects and how to increase the organic search traffic to your firm’s […]
Top 10 Best Blogs for Architects [2020]
/ Industry / Press
As a beginner architect, it’s only natural to seek out inspiration that will ultimately define your footing. Upon entering the design industry, […]
Building Industry Firms Find Success Through More Personal Marketing Efforts
/ Marketing
Personalization is no longer a marketing strategy that’s nice-to-have, it’s a must-have. We are currently living in a world where people want […]
How Building Product Firms Land More Projects Through B2B2C Marketing
/ Marketing
Business to business selling is quickly changing as companies realize that the end consumer has more power than they previously thought. Marketing […]
Top 5 Best Interior Design Websites [2020]
/ Branding
In the design world, a stylish, professionally laid out website is an essential asset, not to mention a great avenue for building […]
10 Ways Social Media Can Supercharge Your Marketing Campaigns
/ Marketing
Social media is a network of apps and websites that let users create and share information and take part in social networking. […]
7 Key Mistakes Instagram Influencers Make [And How to Avoid Them]
/ Marketing
Sometimes the desire to have more followers, more likes and engagement, leads Instagram Influencers to make some mistakes.  If you are an […]
Seven Crucial Email Marketing Best Practices for Architecture Firms
/ Marketing
For quite some time now, rumours have been circulating about the death of email marketing. As is so often the case, it […]
How to Develop a Lead Generation Funnel for Building Product Manufacturers
/ Marketing
What is a lead generation funnel, and why should you develop one for your building product?  You may have heard of a […]
How to A/B Test Your Social Ad Campaigns Like a Pro
/ Marketing
Have you ever run social ad campaigns with many different ads, only to have most of them perform poorly – with maybe […]
How Social Media Is Failing Interior Designers and How to Build It Back Up
/ Marketing
Interior designers often struggle to find new clients. Believing social media is the answer to this challenge, they turn to these platforms […]
Content Marketing for Architects [6 Key Ways to Boost Traffic]
/ Marketing
Whether you are an independent freelancer or working for a well-established firm, a common theme for everyone within the architectural industry is […]
Optimize Your Pinterest SEO with These 3 Fast Fixes
/ Marketing
Inspired by a conversation with a client earlier this week, here are three quick and quality steps you can use right now […]
7 Key Pinterest Marketing Tips for Architects
/ Marketing
The architecture industry is growing exponentially by the day. It’s no surprise that Pinterest marketing for architects has become the ideal tool […]
Top 5 Interior Design Blogs to Follow for 2020
/ Industry / Press
In the sea of home and interior design, it’s almost effortless to find quality interior design blogs and inspiration online. From visual-based […]
Interior Design Social Media [Top Channels of 2020]
/ Marketing
Social media is one of the first essential marketing efforts any interior designer should take in successfully creating an online presence. It’s […]
SEO for Interior Designers [10 Quick Tips to Boost Traffic]
/ Marketing
What are you doing to bring in new clients to your interior design business?  If you’re solely relying on referrals and word […]
How to Find the Best SEO Keywords for Architects
/ Marketing
Properly optimizing your website for a boost in Google rankings is essential for any architecture firm. If you are already familiar with […]
10 Amazing Interior Design Instagram Accounts to Follow
/ Industry / Press
Instagram has risen to be the perfect platform to draw inspiration from––with its highly visual content and engaging community, it’s never been […]
3 Steps to Get Better Engagement on Instagram [$1.80 Strategy]
/ Marketing
Growing an audience on saturated social platforms such as Instagram can be easy. With the use of hashtags in posts and following […]
8 Key Interior Design Marketing Strategies to Grow Your Firm
/ Marketing
Within the interior design industry, it’s all about first impressions and maintaining a reputable firm. With so many marketing channels available, you […]
How to Plan a Website for Interior Designers
/ Branding
As an interior designer, you should already be familiar with the importance of aesthetics and functionality. Your working and living spaces are […]
Consistency is Key to AEC Social Media Marketing Efforts
/ Marketing
It’s only human to adapt a daily routine. From your morning routine to your evening routine, people typically follow a pattern of […]
Establish Trust in Your Firm with Social Media
/ Branding
Let’s face it–– it’s not always easy to trust people you meet on the internet. It’s only natural to approach online users […]
Why Your AEC Firm Needs A Value Proposition Statement
/ Branding
To meet the demands of today’s world, it’s important to be focused on what your clients may need. With a compelling AEC […]
Bizop Bot Voted One of Hubspot’s Best Business Bots
/ Industry / Press
The Hubspot bots have voted, and according to them (and us!) – Our Bizop bot is a smashing hit! We are proud […]
Website Best Practices for Interior Designers
/ Branding
The days of compiling high-quality photos into a lookbook and carrying around a bag of sketches are quickly fading as we turn […]
Why You Should Add Instagram Stories Into Your Marketing
/ Marketing
We all seem to be falling in love with stories. Many businesses are using Instagram stories as a part of their marketing […]
Keeping it Real on Social Media [Importance of the Human Touch]
/ Branding
Social media is one of today’s most powerful tools, and any designer should take advantage of the benefits that social media has […]
6 Key Email Marketing Tips for Interior Designers
/ Marketing
Email continues to be one of the most profitable digital marketing channels available for 2019, so it’s no wonder so many interior designers are […]
The Role of the Student [Wanted Design Brooklyn 2019]
/ Industry / Press
Last month, our team had the opportunity to attend WantedDesign in Manhattan and Brooklyn. A teeming hub of budding designers, WantedDesign was […]
How Can Architects Rank High On Google [SEO Tips]?
/ Marketing
Like most architects out there, you are probably trying to figure out the most effective way to get your work noticed. You’ve […]
How to Improve Bounce Rate for Your Interior Design Website
/ Branding
Your website seems to generate a lot of traffic, but for some reason, that traffic doesn’t end up sticking around for very […]