/ Article

The Role of the Student [Wanted Design Brooklyn 2019]

Last month, our team had the opportunity to attend WantedDesign in Manhattan and Brooklyn. A teeming hub of budding designers, WantedDesign was definitely a buzzing event for the design industry.

We got the chance to speak with numerous upcoming designers, as well as a couple of established designers in the field. While each individual designer had their own story and product, it was the drive of the student designer that particularly intrigued us.

Where makers and innovators meet

The bold contrast between apprentice and expert was a beautiful thing to explore. Distinguished professionals of the industry side-by-side with students fresh out of university came together to celebrate a passion that they all have in common: the passion to create and design.

The Role Of The Student

After getting to know a handful of the designers over the weekend, we were left asking ourselves: what drives a designer to design? In order to further delve into the subject, we had to explore and learn the things they’d like to see change in the industry, and how they can be the pivotal change today.

Students are here to be the fresh minds of tomorrow– learning the ins and outs of the design industry, and constantly seeking innovative ways to do different and be different.

Incorporating Tradition With Functionality

A common vexation that we gathered from these student creators is the lack of functionality inherent of modern design. To get a grasp on this issue, we spoke with Sisi Hong from the Pratt Institute. Not only did she mention the lack of functionality in contemporary furniture, but she also acknowledged the problem of designers veering away from tradition.

lean chair

Sisi kicking back in her timeless piece: LEAN

Sisi created ‘lean chair’, a modern take on traditional Chinese furniture. Lean incorporates past traditions while also tying in functionality and beautiful design. The wide backing allows any user to use the surface as a table, or even just as an armrest.

lean chair

Our communications specialist, Jessica Ayre, feeling out the quirky comfort of Lean.

It’s an ergonomically considerate piece that represents a solution to a few of the problems faced by designers. It’s these sorts of things that fuel the fire from inside to solve the flaws in the design.

Design is the only option

Although we aren’t product designers, our team at Bizop is always enthusiastic to dive into the passionate minds of the clients that we serve from the AEC & Design industry. Our team happily takes the opportunity to learn more about our clients in a heartbeat, as their passion fuels our own. We hold these experiences high in value, and take everything as a learning opportunity to better understand the industry we serve.

/ article by

Jessica is a Bizop communications and marketing specialist who aligns brand voice and personality with high quality content and messaging.

Popular articles.
How To Build Your AEC Company’s Dream Team

Author / Cheryl Barr

/ Marketing
Finding a new job is rarely a joyful experience, and modern job seekers have become increasingly scrupulous about where they spend their […]
Emotional Marketing for Architects

Author / Dorothy Carter

/ Marketing
There are many ways to market an architecture firm – you can present your previous work, talk about your education and experience, […]
Top 6 Best Interior Design Websites [2021]

Author / Cheryl Barr

/ Branding
In the design world, a stylish, well-laid out website is an essential asset for building a solid brand reputation. A good interior […]
How to Maintain Building Industry Brand Relevance [2021]

Author / Dorothy Carter

/ Branding
In an ever-changing digital landscape, there are few constants but change itself. Emerging trends shift customer behaviors, Google algorithm updates drive Search […]
How Influencers Can Help You Grow Your AEC Brand

Author / Dorothy Carter

/ Marketing
In the digital age, few marketing strategies see universal acceptance and unquestioned praise across all industries. Some, like Search Engine Optimization (SEO) […]
The 7 Best Architecture Websites [2021 Edition]

Author / Cheryl Barr

/ Branding
Within architecture and urban design, a clean-cut, organized portfolio speaks volumes. This holds especially true for digital communication. Simple and elegant presentations, […]
How to Establish Content Goals For Your AEC Firm

Author / Eric Baldwin

/ Marketing
The best content plans seamlessly integrate with a company’s marketing strategies. In the architecture, engineering and construction (AEC) industries, the content creation […]
Brand Building: How To Create More Engaging Project Pages

Author / Eric Baldwin

/ Marketing
Brands are built through powerful, authentic stories. Whether you’re a designer or manufacturer in the AEC industry, investing in quality content drives […]
Owned Media: 10 Ways to Build Your AEC Blog

Author / Eric Baldwin

/ Marketing
Great content speaks for itself, but only when it’s shared. Creating high-quality content keeps brands top-of-mind and relevant with clients, but also […]
AEC Ethics: Marketing, Advertising and the Changing Tide

Author / Eric Baldwin

/ Marketing
Design and manufacturing are built on relationships. These connections are built over time, and in turn, shape how we practice. Across the […]
Building Identity: How Social Media Is Reshaping Design and Storytelling

Author / Eric Baldwin

/ Branding
Social media has dramatically transformed what we create and produce, but also how spatial experiences and culture are designed. Each day, we […]
21 Design Podcasts You Should Be Listening To

Author / Jessica Ayre

/ Industry / Press
With a lifestyle buzzing with constant hustle and bustle, design podcasts have become progressively popular in recent times. It is attracting more […]
Bizop Media Awarded a Top Spot as Marketing Industry Leader

Author / Alexandria Swanson

/ Industry / Press
Fort Collins, Co – Sep 28th, 2020 The international ratings and reviews platform Clutch named Bizop Media a top B2B marketing industry […]
How Web Design Can Put You at the Top of the Interior Design Industry

Author / Nathan Wilbanks

/ Branding
Are you an interior designer looking to boost online visibility? Whether you already have a website that needs upgrading or you need […]
5 Ways a Good Website Can Improve Your Architecture Business

Author / Nathan Wilbanks

/ Branding
In 2019, the architecture industry had a revenue of almost 300 billion.  These numbers show how in-demand architecture is around the current […]
Top 10 Interior Design Tools

Author / Jessica Ayre

/ Industry / Press
Wouldn’t it be nice to conceptualize your room designs without the physical hassle? You know you’ve got the vision in your head––all […]
Digital Marketing for Architecture Firms [2021]

Author / Nathan Wilbanks

/ Marketing
Online marketing has proven to be one of the most efficient ways for design companies to reach prospective clients, and digital marketing […]
Office Design Inspiration [Top 6 Inspo Sources]

Author / Jessica Ayre

/ Industry / Press
Commercial office design has come a long way from the traditional cubicle farms. It’s been a steady wave of innovative, thoughtful, and […]
Social Media for Architects [Top 5 Platforms]

Author / Nathan Wilbanks

/ Marketing
Integrating social media into your business practices is a great way to drastically improve your brand exposure. It’s extremely cost-effective and can […]
SEO for Architects [The Ultimate Guide]

Author / Nathan Wilbanks

/ Marketing
Today I’m going to be teaching you about SEO for Architects and how to increase the organic search traffic to your firm’s […]
Top 10 Best Blogs for Architects

Author / Nathan Wilbanks

/ Industry / Press
As a beginner architect, it’s only natural to seek out inspiration that will ultimately define your footing. Upon entering the design industry, […]
Building Industry Firms Find Success Through More Personal Marketing Efforts

Author / Hanna Pagliaro

/ Marketing
Personalization is no longer a marketing strategy that’s nice-to-have, it’s a must-have. We are currently living in a world where people want […]
How Building Product Firms Land More Projects Through B2B2C Marketing

Author / Hanna Pagliaro

/ Marketing
Business to business selling is quickly changing as companies realize that the end consumer has more power than they previously thought. Marketing […]
Top 5 Best Interior Design Websites [2020]

Author / Jessica Ayre

/ Branding
In the design world, a stylish, professionally laid out website is an essential asset, not to mention a great avenue for building […]
10 Ways Social Media Can Supercharge Your Marketing Campaigns

Author / Nathan Wilbanks

/ Marketing
Social media is a network of apps and websites that let users create and share information and take part in social networking. […]
7 Key Mistakes Instagram Influencers Make [And How to Avoid Them]

Author / Alexandria Swanson

/ Marketing
Sometimes the desire to have more followers, more likes and engagement, leads Instagram Influencers to make some mistakes.  If you are an […]
Seven Crucial Email Marketing Best Practices for Architecture Firms

Author / Nathan Wilbanks

/ Marketing
For quite some time now, rumours have been circulating about the death of email marketing. As is so often the case, it […]
How to Develop a Lead Generation Funnel for Building Product Manufacturers

Author / Jessica Ayre

/ Marketing
What is a lead generation funnel, and why should you develop one for your building product?  You may have heard of a […]
How to A/B Test Your Social Ad Campaigns Like a Pro

Author / Nathan Wilbanks

/ Marketing
Have you ever run social ad campaigns with many different ads, only to have most of them perform poorly – with maybe […]
How Social Media Is Failing Interior Designers and How to Build It Back Up

Author / Alexandria Swanson

/ Marketing
Interior designers often struggle to find new clients. Believing social media is the answer to this challenge, they turn to these platforms […]
Why Social Media Can Be a Powerful Marketing Tool for Architecture Firms

Author / Nathan Wilbanks

/ Marketing
Social media for architects and architecture firms can be extremely powerful. When applied correctly, this marketing tool impacts an architect’s business in […]
Content Marketing for Architects [6 Key Ways to Boost Traffic]

Author / Jessica Ayre

/ Marketing
Whether you are an independent freelancer or working for a well-established firm, a common theme for everyone within the architectural industry is […]
Optimize Your Pinterest SEO with These 3 Fast Fixes

Author / Alexandria Swanson

/ Marketing
Inspired by a conversation with a client earlier this week, here are three quick and quality steps you can use right now […]
7 Key Pinterest Marketing Tips for Architects

Author / Alexandria Swanson

/ Marketing
The architecture industry is growing exponentially by the day. It’s no surprise that Pinterest marketing for architects has become the ideal tool […]
Top 5 Interior Design Blogs to Follow

Author / Jessica Ayre

/ Industry / Press
In the sea of home and interior design, it’s almost effortless to find quality interior design blogs and inspiration online. From visual-based […]
Interior Design Social Media [Top Channels]

Author / Jessica Ayre

/ Marketing
Social media is one of the first essential marketing efforts any interior designer should take in successfully creating an online presence. It’s […]
SEO for Interior Designers [10 Quick Tips to Boost Traffic]

Author / Jessica Ayre

/ Marketing
What are you doing to bring in new clients to your interior design business?  If you’re solely relying on referrals and word […]
How to Find the Best SEO Keywords for Architects

Author / Jessica Ayre

/ Marketing
Properly optimizing your website for a boost in Google rankings is essential for any architecture firm. If you are already familiar with […]
10 Amazing Interior Design Instagram Accounts to Follow

Author / Jessica Ayre

/ Industry / Press
Instagram has risen to be the perfect platform to draw inspiration from––with its highly visual content and engaging community, it’s never been […]
3 Steps to Get Better Engagement on Instagram [$1.80 Strategy]

Author / Alexandria Swanson

/ Marketing
Growing an audience on saturated social platforms such as Instagram can be easy. With the use of hashtags in posts and following […]
8 Key Interior Design Marketing Strategies to Grow Your Firm

Author / Jessica Ayre

/ Marketing
Within the interior design industry, it’s all about first impressions and maintaining a reputable firm. With so many marketing channels available, you […]
How to Plan a Website for Interior Designers

Author / Nathan Wilbanks

/ Branding
As an interior designer, you should already be familiar with the importance of aesthetics and functionality. Your working and living spaces are […]
Consistency is Key to AEC Social Media Marketing Efforts

Author / Alexandria Swanson

/ Marketing
It’s only human to adapt a daily routine. From your morning routine to your evening routine, people typically follow a pattern of […]
Establish Trust in Your Firm with Social Media

Author / Alexandria Swanson

/ Branding
Let’s face it–– it’s not always easy to trust people you meet on the internet. It’s only natural to approach online users […]
Why Your AEC Firm Needs A Value Proposition Statement

Author / Alexandria Swanson

/ Branding
To meet the demands of today’s world, it’s important to be focused on what your clients may need. With a compelling AEC […]
Bizop Bot Voted One of Hubspot’s Best Business Bots

Author / Nathan Wilbanks

/ Industry / Press
The Hubspot bots have voted, and according to them (and us!) – Our Bizop bot is a smashing hit! We are proud […]
Website Best Practices for Interior Designers

Author / Jessica Ayre

/ Branding
The days of compiling high-quality photos into a lookbook and carrying around a bag of sketches are quickly fading as we turn […]
Why You Should Add Instagram Stories Into Your Marketing

Author / Alexandria Swanson

/ Marketing
We all seem to be falling in love with stories. Many businesses are using Instagram Stories as a part of their marketing […]
Keeping it Real on Social Media [Importance of the Human Touch]

Author / Jessica Ayre

/ Branding
Social media is one of today’s most powerful tools, and any designer should take advantage of the benefits that social media has […]
6 Key Email Marketing Tips for Interior Designers

Author / Nathan Wilbanks

/ Marketing
Email continues to be one of the most profitable digital marketing channels available for 2019, so it’s no wonder so many interior designers are […]
How Can Architects Rank High On Google [SEO Tips]?

Author / Jessica Ayre

/ Marketing
Like most architects out there, you are probably trying to figure out the most effective way to get your work noticed. You’ve […]
How to Improve Bounce Rate for Your Interior Design Website

Author / Jessica Ayre

/ Branding
Your website seems to generate a lot of traffic, but for some reason, that traffic doesn’t end up sticking around for very […]