/ Article

The Power of Blogging: 7 Ways a Blog Can Benefit Your Small Business

Share

In today’s digital age, having a blog is essential for any business that wants to succeed. Not only does a blog help with search engine optimization (SEO), but it also establishes thought leadership, drives website traffic, and increases leads and sales.

A blog is also a great way to tell your brand’s story and establish you as an expert in your industry. Plus, it boosts social media engagement.

If you’re not convinced of the power of blogging, keep reading. This article will discuss 7 ways a blog can benefit your small business.

1. Helps with search engine optimization (SEO)

SEO or search engine optimization concept
SEO or search engine optimization concept

A small business blog can be a great way to improve your search engine optimization (SEO). By regularly writing and publishing blog posts, you can help to increase your website’s visibility and ranking in search engine results pages (SERPs).

In addition to SEO benefits, a small business blog can also help you to connect with your target audience, build trust and credibility, and even boost sales. If done correctly, a small business blog can be an essential tool for promoting and growing your business.

However, it is important to remember that not all blogs are created equal. In order for your blog to truly be effective, you need to make sure that it is well-written, informative, and updated regularly. Otherwise, you run the risk of doing more harm than good.

2. Establishes thought leadership

Audience applauding speaker at a business seminar
Audience applauding speaker at a business seminar

A blog can be a valuable tool for establishing thought leadership. By sharing your knowledge and ideas on a regular basis, you can position yourself as an expert in your field. This can help you attract new clients, grow your business, and build your brand.

A blog also allows you to connect with your audience and engage in two-way communication. This interaction can foster trust and loyalty among your readers, leading to further endorsement of your brand. In addition, a blog can drive traffic to your website or online store, increasing sales and generating leads.

Ultimately, a well-executed blog can provide numerous benefits for both individuals and businesses alike. Therefore, it is important to consider how a blog could help you reach your goals before launched one.

3. Drives website traffic

Businessman At Laptop Working With Internet Marketing Charts In Office
Businessman At Laptop Working With Internet Marketing Charts In Office

A blog can be a powerful tool for driving website traffic. By creating interesting and informative content, a blog can attract readers who are interested in what you have to say.

 In addition, a blog can be used to promote your site or product, as well as to build relationships with potential and current customers. A well-written blog can also help to improve your search engine ranking, making it easier for people to find your site.

 Overall, a blog is an effective way to reach out to new and existing customers, and to promote your business or website.

4. Increases leads and sales

Young couple paying female sales assistant with credit card in clothes shop
Young couple paying female sales assistant with credit card in clothes shop

A blog can be an extremely effective tool for increasing leads and sales. By providing valuable content that is relevant to your target audience, you can attract new readers and followers who may eventually become customers or clients.

 A blog can also help to build trust and credibility with your audience by establishing yourself as an expert in your field. By consistently creating high-quality content, you can position yourself as a thought leader in your industry and earn the trust of potential customers.

 In addition, a blog can be used to drive traffic to your website or online store, which can ultimately lead to increased sales. By including links back to your site in every post, you can encourage readers to explore your site further and make purchases.

5. Tells your brand’s story

Brand Branding Advertising Trademark Marketing Concept
Brand Branding Advertising Trademark Marketing Concept

Your blog is one of the most important tools you have for telling your brand’s story. Through your blog, you can connect with your audience and give them a deeper understanding of who you are, what you do, and why you do it.

A well-written and engaging blog can also help to build trust and credibility with your audience, which is essential for any business or brand. By sharing your story through your blog, you can create a strong connection with your readers that will encourage them to support your business.

6. Establishes you as an expert in your industry

Food industry expert adding fresh green herbs to improve dish taste.
Food industry expert adding fresh green herbs to improve dish taste.

A blog can help to establish you as an expert in your industry. By regularly sharing your knowledge and insights on your blog, you will be able to build up a following of interested readers who see you as a trusted source of information.

This can be beneficial both professionally and personally. Establishing yourself as an expert or influencer in your field can help you to attract new clients and customers, as well as make valuable connections with other experts in your industry.

Blogging can also be a great way to boost your personal brand and expand your online presence. Whether you’re looking to advance your career or grow your business, a successful blog can be a powerful tool to help you achieve your goals.

7. Boosts social media engagement

Social Media Influencer Holding Like
Social Media Influencer Holding Like

A blog can be a powerful tool for boosting social media engagement. By providing interesting and engaging content, a blog can encourage readers to share your posts with their followers on social media.

This, in turn, can help to increase your visibility and reach, as well as build relationships with potential customers or clients. In addition, a blog can also be used to drive traffic back to your website or online store.

Overall, a blog can be an extremely effective way of promoting your social brand online. If you are not already utilizing a blog as part of your digital marketing strategy, you may want to consider doing so.

—————————————–

As a small business, there are many benefits to starting a blog. A blog can help with search engine optimization (SEO), establish thought leadership, drive website traffic , increase leads and sales , tell your brand’s story , establish you as an expert in your industry , boost social media engagement.

If you’re interested in starting a blog for your small business, reach out to our team to schedule a free consultation about content marketing. We’ll be happy to answer any of your questions and help you get started on the path to success!

Don't forget to share this post!

Marketing tips and stories for the AEC industry, straight into your inbox.
Our content team puts together a thoughtful email newsletter every month.

Sign up today.

Author
/ article by

Popular articles.
4 Tips to Creating an Effective Content Strategy

Author / Alexandria Swanson

/ Marketing
If you’re reading this, it’s likely that you’re aware of the importance of having a content strategy. But just knowing about it […]
6 Technical Tips for Improving Your Website’s SEO

Author / Alexandria Swanson

/ Marketing
When it comes to optimizing your website for search, there are so many little strategies to consider to help rank your site […]
7 Ways to Boost Your Blog’s Domain Authority (DA)

Author / Alexandria Swanson

/ Marketing
Domain authority (DA) is a measure of how well your website will rank in search engine results pages (SERPs). A high domain […]
5 Benefits of Using ActiveCampaign for Small Businesses

Author / Alexandria Swanson

/ Marketing
This article contains affiliate links that provide a small commission to us. As a small business, we are always looking for ways […]
Benefits of Guest Blogging for Small Businesses

Author / Alexandria Swanson

/ Marketing
Guest blogging is a fantastic way to grow your small business. Not only does it allow you to increase brand awareness and […]
Pro Tips For A Better Content Marketing Process [2022]

Author / Jaq Johnson

/ Marketing
We’ve all heard the phrase “content is king”. This is because businesses of all sizes need to create and distribute compelling content […]
How Artificial Intelligence Will be Used in Interior Design

Author / Alexandria Swanson

/ Industry / Press
As artificial intelligence becomes more and more advanced, its applications are becoming nearly limitless. Interior designers can now use AI in a […]
Creating a Content Calendar for Your Small Business

Author / Jaq Johnson

/ Marketing
If you’re like most small business owners, you probably don’t have a lot of time to spare. You’re wearing multiple hats and […]
3 Digital Marketing Tasks a Small Business Owner Can Handle

Author / Alexandria Swanson

/ Marketing
Are you a roll-up your sleeves and get-to-work type of entrepreneur? If so, this article was written for you. Below, we go […]
Managing Small Business Digital Marketing Budgets

Author / Alexandria Swanson

/ Marketing
Managing any type of budget takes self-discipline and commitment, but managing a small business’s digital marketing budget is even more challenging. This […]
Essential Brand Elements for AEC Companies

Author / Dorothy Carter

/ Branding
AEC companies didn’t have to worry much about marketing or branding for most of their history. A basic logo and a decent […]
Why Quality Matters Most for SEO

Author / John Milliken

/ Marketing
Everyone wants to rank at the top in search results. If you’ve seen the data, you know why: according to research by […]
AEC Marketing: 5 Tools to Level Up Your Writing Skill

Author / Cheryl Barr

/ Marketing
Every agency eventually reaches a point where a project needs written copy, whether it’s a marketing, design, or AEC firm. Copy is […]
How AI Is Making Construction Safer

Author / Dorothy Carter

/ Industry / Press
Construction sites are dangerous places. There are plenty of risks for the workers, and if they’re not careful, things could end badly. […]
The 4 Key Elements of Effective Content Marketing

Author / John Milliken

/ Marketing
Content marketing has become the dominant form of marketing in the digital age. According to Hubspot’s State of Marketing Report, 82% of […]
Design Savvy: 4 Overlooked Aspects of SEO for AEC Firms

Author / John Milliken

/ Marketing
You probably don’t need any convincing that digital marketing and SEO are crucial for your business. The internet is where most people […]
Top Technology Innovations Influencing the AEC Industry Today

Author / Cheryl Barr

/ Industry / Press
We live in the era of the machine. The 21st century has brought about a life where we rarely leave our homes […]
Clever Ways of Getting Your Design Work Noticed

Author / Dorothy Carter

/ Marketing
One could argue that there lies truth in the famous phrase about a tree falling in the forest with nobody around. One’s […]
Bizop Media’s Year in Review: 2021

Author / Cheryl Barr

/ Marketing
At Bizop Media, this year has taught us an important lesson in treating setbacks as opportunities. While many companies were struggling with […]
How Social Media Influences Latest Trends in Architecture?

Author / Dorothy Carter

/ Marketing
Among digital marketing’s starkest shifts in recent years came the gradual rise of social media. For the everyday user, they have shaped […]
The Metaverse and Interior Design VR: A New World of Opportunity

Author / John Milliken

/ Industry / Press
The metaverse is closer than you think. In some ways, it is already here. Although graphics still have a way to go […]
5 Ways to Rethink AEC Marketing Best Practices

Author / Cheryl Barr

/ Marketing
If 2020 taught us anything, it’s that in the face of massive, rapid transformation, every single industry has the potential to be […]
How to Make Your Architecture Portfolio Stand Out

Author / Dorothy Carter

/ Marketing
Competition abounds across the digital marketplace of most industries, and AEC is no exception. In this environment, your portfolio offers the swiftest, […]
How To Build Your AEC Company’s Dream Team

Author / Cheryl Barr

/ Marketing
Finding a new job is rarely a joyful experience, and modern job seekers have become increasingly scrupulous about where they spend their […]
Emotional Marketing for Architects

Author / Dorothy Carter

/ Marketing
There are many ways to market an architecture firm – you can present your previous work, talk about your education and experience, […]
Top 9 Best Interior Design Websites [2022]

Author / Cheryl Barr

/ Branding
In the design world, a stylish, well-laid out website is an essential asset for building a solid brand reputation. A good interior […]
How to Maintain Building Industry Brand Relevance [2022]

Author / Dorothy Carter

/ Branding
In an ever-changing digital landscape, there are few constants but change itself. Emerging trends shift customer behaviors, Google algorithm updates drive Search […]
How Influencers Can Help You Grow Your AEC Brand

Author / Dorothy Carter

/ Marketing
In the digital age, few marketing strategies see universal acceptance and unquestioned praise across all industries. Some, like Search Engine Optimization (SEO) […]
The 9 Best Architecture Websites [2022 Edition]

Author / Cheryl Barr

/ Branding
Within architecture and urban design, a clean-cut, organized portfolio speaks volumes. This holds especially true for digital communication. Simple and elegant presentations, […]
How to Establish Content Goals For Your AEC Firm

Author / Eric Baldwin

/ Marketing
The best content plans seamlessly integrate with a company’s marketing strategies. In the architecture, engineering and construction (AEC) industries, the content creation […]
Brand Building: How To Create More Engaging Project Pages

Author / Eric Baldwin

/ Marketing
Brands are built through powerful, authentic stories. Whether you’re a designer or manufacturer in the AEC industry, investing in quality content drives […]
Owned Media: 10 Ways to Build Your AEC Blog

Author / Eric Baldwin

/ Marketing
Great content speaks for itself, but only when it’s shared. Creating high-quality content keeps brands top-of-mind and relevant with clients, but also […]
AEC Ethics: Marketing, Advertising and the Changing Tide

Author / Eric Baldwin

/ Marketing
Design and manufacturing are built on relationships. These connections are built over time, and in turn, shape how we practice. Across the […]
Building Identity: How Social Media Is Reshaping Design and Storytelling

Author / Eric Baldwin

/ Branding
Social media has dramatically transformed what we create and produce, but also how spatial experiences and culture are designed. Each day, we […]
21 Design Podcasts You Should Be Listening To

Author / Jessica Ayre

/ Industry / Press
With a lifestyle buzzing with constant hustle and bustle, design podcasts have become progressively popular in recent times. It is attracting more […]
Bizop Media Awarded a Top Spot as Marketing Industry Leader

Author / Alexandria Swanson

/ Industry / Press
Fort Collins, Co – Sep 28th, 2020 The international ratings and reviews platform Clutch named Bizop Media a top B2B marketing industry […]
How Web Design Can Put You at the Top of the Interior Design Industry

Author / Nathan Wilbanks

/ Branding
Are you an interior designer looking to boost online visibility? Whether you already have a website that needs upgrading or you need […]
5 Ways a Good Website Can Improve Your Architecture Business

Author / Nathan Wilbanks

/ Branding
In 2019, the architecture industry had a revenue of almost 300 billion.  These numbers show how in-demand architecture is around the current […]
Top 12 Interior Design Tools

Author / Jessica Ayre

/ Industry / Press
Wouldn’t it be nice to conceptualize your room designs without the physical hassle? You know you’ve got the vision in your head––all […]
Digital Marketing for Architecture Firms

Author / Nathan Wilbanks

/ Marketing
Online marketing has proven to be one of the most efficient ways for design companies to reach prospective clients, and digital marketing […]
Office Design Inspiration [Top 6 Inspo Sources]

Author / Jessica Ayre

/ Industry / Press
Commercial office design has come a long way from the traditional cubicle farms. It’s been a steady wave of innovative, thoughtful, and […]
Social Media for Architects [Top 5 Platforms]

Author / Nathan Wilbanks

/ Marketing
Integrating social media into your business practices is a great way to drastically improve your brand exposure. It’s extremely cost-effective and can […]
SEO for Architects [The Ultimate Guide]

Author / Nathan Wilbanks

/ Marketing
Learn why SEO for architects is critical to grow organically your firm. If you’re not using search engine optimization, aka SEO, you […]
Top 10 Best Blogs for Architects

Author / Nathan Wilbanks

/ Industry / Press
As a beginner architect, it’s only natural to seek out inspiration that will ultimately define your footing. Upon entering the design industry, […]
Building Industry Firms Find Success Through More Personal Marketing Efforts

Author / Hanna Pagliaro

/ Marketing
Personalization is no longer a marketing strategy that’s nice-to-have, it’s a must-have. We are currently living in a world where people want […]
How Building Product Firms Land More Projects Through B2B2C Marketing

Author / Hanna Pagliaro

/ Marketing
Business to business selling is quickly changing as companies realize that the end consumer has more power than they previously thought. Marketing […]
Top 5 Best Interior Design Websites [2020]

Author / Jessica Ayre

/ Branding
In the design world, a stylish, professionally laid out website is an essential asset, not to mention a great avenue for building […]
10 Ways Social Media Can Supercharge Your Marketing Campaigns

Author / Nathan Wilbanks

/ Marketing
Social media is a network of apps and websites that let users create and share information and take part in social networking. […]
7 Key Mistakes Instagram Influencers Make [And How to Avoid Them]

Author / Alexandria Swanson

/ Marketing
Sometimes the desire to have more followers, more likes and engagement, leads Instagram Influencers to make some mistakes.  If you are an […]
Seven Crucial Email Marketing Best Practices for Architecture Firms

Author / Nathan Wilbanks

/ Marketing
For quite some time now, rumours have been circulating about the death of email marketing. As is so often the case, it […]
How to Develop a Lead Generation Funnel for Building Product Manufacturers

Author / Jessica Ayre

/ Marketing
What is a lead generation funnel, and why should you develop one for your building product?  You may have heard of a […]
How to A/B Test Your Social Ad Campaigns Like a Pro

Author / Nathan Wilbanks

/ Marketing
Have you ever run social ad campaigns with many different ads, only to have most of them perform poorly – with maybe […]
How Social Media Is Failing Interior Designers and How to Build It Back Up

Author / Alexandria Swanson

/ Marketing
Interior designers often struggle to find new clients. Believing social media is the answer to this challenge, they turn to these platforms […]
Why Social Media Can Be a Powerful Marketing Tool for Architecture Firms

Author / Nathan Wilbanks

/ Marketing
Social media for architects and architecture firms can be extremely powerful. When applied correctly, this marketing tool impacts an architect’s business in […]
Content Marketing for Architects [6 Key Ways to Boost Traffic]

Author / Jessica Ayre

/ Marketing
Whether you are an independent freelancer or working for a well-established firm, a common theme for everyone within the architectural industry is […]
Optimize Your Pinterest SEO with These 3 Fast Fixes

Author / Alexandria Swanson

/ Marketing
Inspired by a conversation with a client earlier this week, here are three quick and quality steps you can use right now […]
7 Key Pinterest Marketing Tips for Architects

Author / Alexandria Swanson

/ Marketing
The architecture industry is growing exponentially by the day. It’s no surprise that Pinterest marketing for architects has become the ideal tool […]
Top 5 Interior Design Blogs to Follow

Author / Jessica Ayre

/ Industry / Press
In the sea of home and interior design, it’s almost effortless to find quality interior design blogs and inspiration online. From visual-based […]
Interior Design Social Media [Top Channels]

Author / Jessica Ayre

/ Marketing
Social media is one of the first essential marketing efforts any interior designer should take in successfully creating an online presence. It’s […]
SEO for Interior Designers [10 Quick Tips to Boost Traffic]

Author / Jessica Ayre

/ Marketing
What are you doing to bring in new clients to your interior design business?  If you’re solely relying on referrals and word […]
How to Find the Best SEO Keywords for Architects

Author / Jessica Ayre

/ Marketing
Properly optimizing your website for a boost in Google rankings is essential for any architecture firm. If you are already familiar with […]
10 Amazing Interior Design Instagram Accounts to Follow

Author / Jessica Ayre

/ Industry / Press
Instagram has risen to be the perfect platform to draw inspiration from––with its highly visual content and engaging community, it’s never been […]
3 Steps to Get Better Engagement on Instagram [$1.80 Strategy]

Author / Alexandria Swanson

/ Marketing
Growing an audience on saturated social platforms such as Instagram can be easy. With the use of hashtags in posts and following […]
8 Key Interior Design Marketing Strategies to Grow Your Firm

Author / Jessica Ayre

/ Marketing
Within the interior design industry, it’s all about first impressions and maintaining a reputable firm. With so many marketing channels available, you […]
How to Plan a Website for Interior Designers

Author / Nathan Wilbanks

/ Branding
As an interior designer, you should already be familiar with the importance of aesthetics and functionality. Your working and living spaces are […]
Consistency is Key to AEC Social Media Marketing Efforts

Author / Alexandria Swanson

/ Marketing
It’s only human to adapt a daily routine. From your morning routine to your evening routine, people typically follow a pattern of […]
Establish Trust in Your Firm with Social Media

Author / Alexandria Swanson

/ Branding
Let’s face it–– it’s not always easy to trust people you meet on the internet. It’s only natural to approach online users […]
Why Your AEC Firm Needs A Value Proposition Statement

Author / Alexandria Swanson

/ Branding
To meet the demands of today’s world, it’s important to be focused on what your clients may need. With a compelling AEC […]
Bizop Bot Voted One of Hubspot’s Best Business Bots

Author / Nathan Wilbanks

/ Industry / Press
The Hubspot bots have voted, and according to them (and us!) – Our Bizop bot is a smashing hit! We are proud […]
Website Best Practices for Interior Designers

Author / Jessica Ayre

/ Branding
The days of compiling high-quality photos into a lookbook and carrying around a bag of sketches are quickly fading as we turn […]
Why You Should Add Instagram Stories Into Your Marketing

Author / Alexandria Swanson

/ Marketing
We all seem to be falling in love with stories. Many businesses are using Instagram Stories as a part of their marketing […]
Keeping it Real on Social Media [Importance of the Human Touch]

Author / Jessica Ayre

/ Branding
Social media is one of today’s most powerful tools, and any designer should take advantage of the benefits that social media has […]
6 Key Email Marketing Tips for Interior Designers

Author / Nathan Wilbanks

/ Marketing
Email marketing is an essential tool for interior designers and home decor businesses. This tool is used to create a systematic flow […]
The Role of the Student [Wanted Design Brooklyn 2019]

Author / Jessica Ayre

/ Industry / Press
Last month, our team had the opportunity to attend WantedDesign in Manhattan and Brooklyn. A teeming hub of budding designers, WantedDesign was […]
How Can Architects Rank High On Google [SEO Tips]?

Author / Jessica Ayre

/ Marketing
Like most architects out there, you are probably trying to figure out the most effective way to get your work noticed. You’ve […]
How to Improve Bounce Rate for Your Interior Design Website

Author / Jessica Ayre

/ Branding
Your website seems to generate a lot of traffic, but for some reason, that traffic doesn’t end up sticking around for very […]