Inspired by a conversation with a client earlier this week, here are three quick and quality steps you can use right now to start optimizing your Pinterest SEO for better pin engagement and traffic.
1. Tidy up your profile bio
I recommend before you jump in with new pins, take a step back and ensure your profile bio encapsulates exactly what our target audience is looking for. Since Pinterest ranks the profile description the highest, this needs to be the first thought.
You need to clearly convey your company’s proposition statement as well as carefully place your target keywords. These keywords will also give all of your boards more weight overall. Keep in mind this bio can only be 160 characters.
First, let’s make sure your account bio includes the appropriate high-level keywords for your company. For example, the bio for Bizop is:
Keywords that the Bizop Pinterest bio currently includes:
- B2B Digital Marketing
- Interior Design
- Product Manufacturing
It’s important that your bio is clear and to the point with what you offer, for both users and Pinterest’s search crawlers.
2. Keyword optimize your fresh pins
Now that you have your bio ready to go, we’ll focus on how to find the best keywords for our pins & boards. Keywords are an extremely important part of your overall Pinterest strategy, and they matter a lot when it comes to getting your content to show up organically. Just like Google, Pinterest’s SEO algorithm is also built around the use of keyword targeting.
How to find the best keywords to be placed into your pin descriptions & board titles:
Step 1. In the top left header bar on Pinterest, click on “Analytics” and select “Audience Insights”
Step 2. Create a campaign (red bottom right side)
Step 3: On the left sidebar, click down to the word “Targeting”, scroll down past that, you will see the “keywords” section.
Step 4: Find popular keywords by entering in a broad “seed keyword” (hint, maybe board name would be a good place to start). In this example the seed keyword is “office design”, from that you can see more specific keywords such as “commercial office design”.
Step 5: Copy all relevant “long tail keywords” that you want to use in your pin descriptions and boards, and remember to use them naturally. Keep in mind the shorter the key phrase, the harder it will be to rank for. I suggest 5+ words if possible, these are referred to as long-tail keywords.
3. Consistently create content on your best keyword-focused boards
It is recommended to pin 3-30 times per day. Any less can hurt your profile’s visibility, and any more than 30 has shown no more benefit.
We can schedule out pins very easily in Tailwind and can create more generic boards such as “Office design” to make sure we have a space to post other’s content without crowding your other specific content boards.
You can, and should, also use long-tail board names such as “commercial office design” if you have enough content to keep that board active.
As mentioned by many top marketers, Tailwind is a great platform when it comes to keeping Pinterest active. It allows you to easily schedule out pins to keep your boards “active” with other people’s content when we have exhausted our other pins.
This takes a large load off of you to create it and ensures activity on your keyword-targeted boards. Here is a video on Tailwind Tribes, which allow you to meet like-minded people in your niche and share each other’s content.
That’s all for Pinterest SEO today. If you need help planning your Pinterest marketing strategy for your firm, feel free to contact a Bizop Marketing Specialist today!