/ Article

Maximizing SEO with These Best Scannability Practices

Share

Do you strive for searches to easily invoke and identify relevant content? Revamp tedious scrolling with these exclusive tips for improving scannability in search. From resourceful nestings to helpful hierarchy reminders, we’ve got your search journey mapped out. Elevate your search engine visibility, rediscover relevance, and read more to learn the best practices to boost your website’s visibility.

Defining Scannability

Scannability is an essential element of search engine optimization (SEO). It refers to how easily a user can scan and comprehend the content on a page. By designing pages with scannability in mind, websites can boost their rankings in search engine results pages (SERPs).

What even is SEO?

Everything you need to know about SEO and how it works.

READ MORE

To create scannable content, it’s important to break up text into discrete sections and use visuals such as headers and images. Additionally, it’s beneficial to utilize bullet points and numbered lists whenever possible. This helps draw the reader’s eye towards key points within text blocks. Furthermore, keeping paragraphs short while utilizing heading tags allows readers to quickly understand a point without having to read through drudgerous long-form copy.

Incorporating keywords into content also helps improve scannability as they act as signposts for bots scanning content when crawling websites. Moreover, including links within text helps users navigate more quickly between relevant topics or pages on the website itself. Finally, utilizing font size hierarchy emphasizes certain words or phrases for easy identification by both bots and humans alike.

By utilizing these techniques when creating page content, website owners can drastically improve their SEO performance by making their webpages more scannable for both users and search engines alike.

Tip #1: Writing for Scannability

Writing for scannability is a key component in improving search engine optimization (SEO) and helping readers quickly find the information they are looking for. By optimizing content with targeted keywords, catchy headlines, and clear structure, readers can easily identify pertinent information and engage with content more effectively.

Scannability also requires authors to consider the user’s perspective when crafting their work. Content should be easy to navigate by breaking long texts into shorter paragraphs and using titles or subheadings that indicate what each section contains. Additionally, bolding or highlighting important words or phrases can further emphasize key points.

Incorporating visuals such as charts, diagrams, images, or videos can also help draw attention to certain topics while providing an additional layer of understanding for readers. This type of visual representation helps break up text-heavy content while adding more context to complex topics that might otherwise be difficult to understand without visual aid.

Tip #2 Use headings and subheadings.

As search engines become increasingly adept at analyzing and understanding language, it is more important than ever to ensure that your content is scannable and easy for search engines to crawl. Here are some tips to help you improve the scannability of your content and make it easier for search engines to understand:

Optimize Your Page Layout Around Headings and Subheadings

Creating an optimized page layout is a key factor in improving the readability of your content. Using headings, subheadings, lists, and other formatting tools can help break up long blocks of text into smaller chunks that are easier for both humans and machines to quickly digest. This helps draw attention to important information and makes it easier for readers (and search engine crawlers) to find what they’re looking for.

Use Relevant Keywords in Headings and Subheadings

It’s important to use relevant keywords throughout your content in order to attract the attention of search engine crawlers. Make sure these words appear naturally in context rather than just stuffing them into sentences or paragraphs where they don’t belong. Additionally, be sure not to overuse keywords as this can negatively impact your rankings or even lead Google or other major search engines flagging your website as spammy or irrelevant.

Keep Headings and Subheadings Up-to-Date

Search engine algorithms prioritize fresh content that is regularly updated with new information over outdated material which hasn’t been touched in a while. Keeping content up-to-date will ensure that it remains relevant over time and continues appearing near the top of the SERPs (search engine results pages). That means being extra careful to use dates and years in titles, for example.

Tip #3: Break up long sentences into shorter ones.

Crafting search-friendly content is an important part of improving the visibility of your website. Breaking up long sentences into shorter ones can help make your text more scannable and easy to read. Short sentences also keep readers engaged, as readers tend to be more likely to understand short sentences than long ones.

By breaking up longer phrases into smaller chunks, you can also improve the overall structure of your writing. This helps create a logical flow that keeps readers from getting overwhelmed or confused by too much information at once. Additionally, shorter sentences make it easier for search engines like Google to index and crawl through your content quickly and accurately.

In conclusion, breaking up long sentences into shorter ones is an effective way to improve scannability in search engine optimization (SEO). It helps create a smoother reading experience for visitors on your website while making it easier for search crawlers to find and index relevant content. By following these tips, you can help ensure that visitors find what they’re looking for quickly and easily on your website!

Tip #4: Format Content with Lists and Bullets

Writing content that is scannable and optimized for search engines can be a challenge, but it is one of the most preferred content angles to consider. Fortunately, there are several strategies you can use to make sure your content stands out in search results. Here are some tips for improving the scannability of your content:

* Break up text with short paragraphs, headings, and lists.

* Use keyword-rich titles and subheadings to guide readers through the page.

* Highlight important information with bold or italicized text.

* Include visuals (e.g., images, charts) to break up long sections of text and add visual interest to pages.

* Link to relevant internal pages on your site or external sources when appropriate.

By following these simple tips, you can ensure that your content is not only engaging but also easily scanned by both users and search engine bots alike!

Tip #5: Use text highlighting to draw attention to key points.

Using text highlighting techniques such as bold, italic, and underline can be an effective way to draw attention to key points in search results. This will help users quickly identify the most relevant information without having to sift through long blocks of text. Highlighting words or phrases that are related to the user’s query can further increase scannability and allow them to find what they’re looking for more quickly. Additionally, using headings and subheadings will make it easier for users to skim through results and identify important parts of a page. By making use of these techniques, search engine optimization (SEO) professionals can ensure their content is easily scannable by search engines and potential visitors alike.

Interested in hiring an agency to help your with your architecture website?

Our team has got you covered.

DISCOVER

Tip #6: Add Visual Elements to Your Content

Visual elements are a great way to improve the scannability of your content in search engine results. By adding visuals such as images, videos, GIFs and infographics, you can break up large blocks of text and draw attention to key points. This can help make your content more memorable and engaging for readers.

Visuals also provide an easy way for users to skim through content quickly and get the information they need. Additionally, images will often be displayed in search engine results, giving users a sneak peek of what they can expect from your page before they click on it. This helps attract more clicks and increase engagement with your website or blog post.

Overall, visual elements can drastically improve the scannability of your content in search engine results pages – helping you reach more potential customers online.

Hire an agency for help.

Improving scannability in your content can be a complex and time-consuming task. However, with the help of an agency, you can ensure that your content will be optimized for search engines and readers alike. An agency can provide you with customized solutions that will help your content stand out and be more easily found by your target audience. Furthermore, an agency can help you track and analyze the success of your content and make adjustments as needed. 

Interested in hearing more? When it comes to improving scannability in search, we are the perfect partner. We have the expertise to help you create content that is SEO friendly and easy to read. So, if you’re looking to improve scannability in search, let’s chat

Don't forget to share this post!

Author
/ article by

Alexandria is a Bizop co-founder and marketing director who specializes in marketing consultation, creative strategy, and project direction.

Popular articles.

The 10 Best Architecture Websites [2024 Edition]

Author / Cheryl Barr

/ Branding
The best architecture websites should be designed to showcase the architect’s portfolio of works and demonstrate their capabilities. An excellent architecture website […]

Masterful Marketing Strategies for Building Product Manufacturers

Author / Alexandria Swanson

/ Marketing
In the highly competitive world of building product manufacturing, standing out in the marketplace is crucial. Manufacturers must constantly refine their marketing […]

The Architect’s Guide to Crafting an SEO-Optimized Website

Author / Nathan Wilbanks

/ Marketing, SEO
Search Engine Optimization (SEO) is not only about keywords and content. The very foundation of your website’s architecture plays a pivotal role […]

The Architect’s Blueprint: Innovative Marketing Tactics to Shape Success

Author / Nathan Wilbanks

/ Marketing
Architects are known for their ability to design beautiful, functional spaces, but when it comes to marketing their services, they may find […]

Maximizing LinkedIn for AEC Networking and Lead Generation Success

Author / Alexandria Swanson

/ Marketing
If you want to grow your AEC network, you need a smart and careful approach. So, let’s go over maximizing LinkedIn for […]

How to Generate More Leads and Sales for Your AEC Services Online

Author / Alexandria Swanson

/ Marketing
For businesses specializing in Architecture, Engineering, and Construction (AEC) services, it’s essential to maintain a strong online presence. Most industry partners and […]

SEO Mistakes That Could Be Hurting Your Website’s Visibility

Author / Alexandria Swanson

/ SEO
Search engine optimization (SEO) is vital to online visibility and digital marketing success. It involves optimizing your website to rank higher in […]

Turn Your Architecture Website into a 24/7 Lead Generator

Author / Alexandria Swanson

/ Marketing
Are you an architect searching for new leads and sales? Have you built a website but feel it’s not delivering on its […]

Digital Marketing for Architecture Firms: A Holistic View [2023]

Author / Nathan Wilbanks

/ Marketing
Online marketing has continued to prove its efficiency in helping design companies reach potential clients, and digital marketing has become essential for […]

Maximize Your Business with These 5 Measurable SEO Goals

Author / Alexandria Swanson

/ SEO
What are SEO goals? SEO goals are measurable objectives that a business can set and tryto reach in a specific amount of […]

Boost Your YouTube SEO with Powerful Video Descriptions

Author / Dorothy Carter

/ Marketing, SEO
Do you want to take your video content to the next level and increase your YouTube SEO?Adding creative and accurate video descriptions […]

Discover How Architects Can Win More Projects [2023]

Author / Alexandria Swanson

/ SEO
Are you feeling discouraged when it comes to finding new work? Don’t fret – there are proven strategies that help architects land […]

Say Goodbye to Invisibility: Local SEO Ranking Factors

Author / Alexandria Swanson

/ SEO
Pursuing increased search visibility for your business may seem daunting, but staying apprised of the constantly evolving local SEO ranking factors can […]

Landing Better Projects: SEO for the Construction Industry

Author / Alexandria Swanson

/ SEO
As a construction professional, you want to be able to land the best quality projects and get your business noticed online. Services […]

What to Expect When Hiring a Local SEO Services for Your Business

Author / Jaq Johnson

/ SEO
Small businesses contend with larger companies for local customers and foot traffic, but fortunately, local SEO services can provide the boost they need to be seen. Local SEO services increase visibility for small businesses in the search engine results—driving more potential customers towards their door. Learn how to leverage local SEO for your small business and see results quickly. Read on to find out more.

Discover the Future of SEO Writing with These 10 AI Features

Author / Alexandria Swanson

/ AI, SEO
Take your SEO to the next level with AI-driven software! It’s the only way to efficiently create content that resonates with readers […]

Streamline Your Content Creation Process with These AI Tools

Author / Alexandria Swanson

/ Marketing, SEO
Are you interested in using AI to increase content output? Keep reading to learn more about how this strategy boosts your SEO […]

Drive More Traffic and Boost Your SEO with a Strategic Sitemap

Author / Alexandria Swanson

/ SEO
Tired of aimlessly wandering around the web, hoping your site will be found? Create a sitemap for SEO and see your site […]

Discover How to Unlock Your Website’s SEO Potential with Robots.txt

Author / Alexandria Swanson

/ SEO
As an essential tool of the virtual realm, robots.txt has become the go-to guide for optimizing a website’s search ranking. How does […]

Optimize Your Website’s UX for Improved SEO Results

Author / Alexandria Swanson

/ SEO
User Experience is no longer just a luxury, but a major factor in generating leads and sale success. From website design to […]

Page Speed for SEO: Drive Traffic & Growth Now!

Author / Alexandria Swanson

/ SEO
We’re all familiar with waiting impatiently for webpages to load, but what might be lesser known is the impact of page load […]

Increase Website Traffic with Google Mobile-First Index

Author / Alexandria Swanson

/ SEO
Technology giant, Google, announced its Mobile First Index, revolutionizing how our devices search and display content. But what is this ‘index,’ and […]

Crafting Pillar Content to Boost SEO Results

Author / Alexandria Swanson

/ Marketing, SEO
Are your SEO goals stuck in a rut? Pillar content can help give you the traction you need to make serious headway […]

Unlock the Benefits of Professional Technical SEO Services

Author / Alexandria Swanson

/ SEO
Are you looking for a way to ensure your website’s optimal performance? Technical SEO services may be the answer! With the right […]

Unlock SEO Growth: Hire a Technical SEO Agency

Author / Alexandria Swanson

/ SEO
Scouring the web for the perfect technical SEO agency can feel like an enigma-like task. Narrowing down the options can be difficult, […]

Unveiling Truth: What is a Technical SEO Audit? 

Author / Alexandria Swanson

/ SEO
Without an all-encompassing technical SEO audit, search engine optimization is nothing more than a shallow, surface-level undertaking. It is only through the […]

Master SEO With These Link Building Tools

Author / Alexandria Swanson

/ SEO
Link building is one of the essential components of search engine optimization (SEO); it helps your website achieve increased web presence, brand […]

Building Links With SEO: A Guide to Broken Link Building

Author / Alexandria Swanson

/ SEO
From discovering hard-to-uncover link opportunities to analyzing which broken links have the most potential, broken link building is definitely a strategy that […]

Rank High with Link Bait: Get Results Now

Author / Alexandria Swanson

/ SEO
Discover the power of link bait and its potential for propelling your website to the highest realms of internet success. Ensconced in […]

Grow Your Site with Dofollow and Nofollow Links

Author / Alexandria Swanson

/ SEO
Anchor links on a webpage are enigmatic components that carry both tangible and intangible benefits. Dofollow and nofollow links are two essential […]

A Small Business Checklist for Off-Page SEO

Author / Alexandria Swanson

/ SEO
Off-page SEO strategies can be overwhelming to keep track of, but laying out a solid checklist is the perfect way to ensure […]

Jump to the Top: Off-Page SEO Techniques That Work

Author / Alexandria Swanson

/ SEO
Often overlooked, off-page SEO techniques are critical to garnering organic traffic to a website. With the ever-evolving landscape of search engine algorithms, […]

Discover the Benefits of Off-Page SEO Services

Author / Alexandria Swanson

/ SEO
Search engine optimization, or SEO, is a vital tool to ensure online success. Off-page SEO services offer businesses a way to increase […]

Boost SEO with Influencer Marketing Power

Author / Alexandria Swanson

/ Marketing, SEO
From improving your rankings to boosting SEO, influencer marketing can prove instrumental in the success of many companies. With their increased reach […]

Investing in SEO: Is it Worth It?

Author / Alexandria Swanson

/ SEO
From consumer visibility to skyrocketing sales, SEO can undoubtedly alter your business model for the better – but is investing in it […]

Unlock Your Conversions: Understanding User-Intent 

Author / Alexandria Swanson

/ SEO
To succesfully drive conversions, businesses must master the art of captivating user-intent content. Consumers no longer settle for average, they demand quality. […]

The Power of Semantic Search: Finding the Right Answers Faster

Author / Alexandria Swanson

/ SEO
With advancements in technology, the way we access information has drastically evolved. Exploring beyond keywords, semantic search provides an intuitive and sophisticated […]

Create Unparalleled SEO Success with Perfected Title Tags

Author / Alexandria Swanson

/ SEO
Crafting the perfect title tags requires wisdom, insight and the right set of tools — and if done right, can be the […]

Craft the Perfect Meta Description: Tips & Tricks

Author / Alexandria Swanson

/ SEO
Invigorating readers and drawing them in is paramount when creating a perfect meta description. Every CMS platform supports meta descriptions, and there […]

Maximize Visibility Now: Unleash AI for SEO Success.

Author / Alexandria Swanson

/ SEO
Tired of toiling away at search optimization with little to show for your efforts? Harness the power of AI to supercharge your […]

Utilizing Heading Tags for Maximum SEO Impact

Author / Alexandria Swanson

/ SEO
Heading tags are one of the essential ingredients in successful SEO recipes. Whether it’s crafted with strategic H1s and H2s, or seasoned […]

Creating the Perfect URL Structure for SEO Success

Author / Alexandria Swanson

/ SEO
Tired of struggling to boost your SEO rankings? Looking for a surefire way to climb up the rankings? Url-structuring could be your […]

Unlock SEO Success with On-Page Optimization Services

Author / Alexandria Swanson

/ Marketing, SEO
Transform your website into a high-ranking SEO machine with the power of on-page optimization services. From creating a unique blogging strategy to […]

Exploring the Different Types of Keywords for SEO Success

Author / Alexandria Swanson

/ SEO
Have you ever dreamed of boosting your website’s ranking in the search engine? By understanding the diverse types of keywords for SEO […]

Unlock Digital Success with Keyword Research Services

Author / Alexandria Swanson

/ SEO
Search engine optimization (SEO) involves more than what meets the eye. To make sure your website gets the desired reach and authority, […]

Discover These 8 Powerful Keyword Research Tools

Author / Alexandria Swanson

/ SEO
Unlocking the secrets of effective keyword research can be a monumental challenge. But thankfully, there are a number of trusted tools available […]

Boost Your Local Presence: 5 Benefits of Local SEO

Author / Alexandria Swanson

/ SEO
Do you want more targeted local traffic that can help improve your conversion rates? Have you been looking for a cost-effective marketing […]

5 Benefits to International SEO Strategy

Author / Alexandria Swanson

/ SEO
Are you feeling the strain of the global market? International SEO can provide you the assurance you need to succeed in your […]

Using SEO Analytics to Measure Success

Author / Alexandria Swanson

/ SEO
Are you seeking to etch your website into the oblivion of SEO success? Measuring SEO results can help you distinguish what works […]

Increase Online Sales: An E-commerce SEO Guide

Author / Alexandria Swanson

/ Marketing, SEO
Captivating customers through SEO is the key to unlocking success in the dynamic world of e-commerce. Ensuring your site and business are […]

Maximizing SEO Through Keyword and Content Clustering

Author / Alexandria Swanson

/ SEO
Do you crave unprecedented SEO success? Drawing SEO strategy from the simple yet powerful concept of keyword and content clustering will ignite […]

Exploring The Differences: Evergreen & Topical Content

Author / Alexandria Swanson

/ SEO
From “relevant-right-now” to “forever-lasting” – do you understand the differences between evergreen and topical content and the impact it has on your […]

Harnessing Thought Leadership for Strategic SEO Success

Author / Alexandria Swanson

/ SEO
The digital landscape is ever-evolving, and thought leadership in SEO strategies drives successful internet marketing. Investing in a thought leader who stays […]

Predicting Results: How Long Does SEO Take?

Author / Alexandria Swanson

/ SEO
SEO success is a lofty goal in an era where everyone wants to be on top. But the answer to when you’ll […]

Unlock SEO’s Power with Social Media

Author / Alexandria Swanson

/ Marketing, SEO
Introducing a savvy new way to bolster SEO efforts: harness the potential of social media! From increasing organic search visibility to reaching […]

Unlock Global Market Reach With International SEO

Author / Alexandria Swanson

/ SEO
Providing a solid presence in international markets can be a daunting task. But with a bit of planning, creativity, and strategic thinking, […]

Local SEO: Unlock Your Business’s Local Potential

Author / Alexandria Swanson

/ Marketing, SEO
Are you eager to be featured on local searches and draw more foot traffic to your online and in-person business? Look no […]

The Importance of Off-Page SEO for Boosting Website Traffic

Author / Alexandria Swanson

/ Marketing, SEO
Most people think that on-page SEO is the only type of SEO, but that`s not true. Off-page SEO is just as important, […]

Ethical SEO: Understanding White-Hat Strategies

Author / Nathan Wilbanks

/ SEO
White-hat SEO has become increasingly important in digital marketing as SEO algorithms have become more sophisticated. With this in mind, small businesses […]

The Comprehensive Guide to Keyword Research for SEO

Author / Alexandria Swanson

/ Marketing, SEO
Anyone who works in digital marketing knows that keyword research for SEO is a critical component of any successful search engine optimization […]

SEO benefits: Unlock the Power.

Author / Alexandria Swanson

/ SEO
With the impact of online activities becoming increasingly prominent, SEO (Search Engine Optimization) is rapidly becoming a mainstay in the digital marketing […]

Landing More Jobs as a Contractor with SEO

Author / Alexandria Swanson

/ SEO
SEO can seem intimidating and nebulous for many contractors, but it doesn’t have to be. In this article, we’ll explore why SEO […]

The Ultimate Guide to Digital Marketing for the AEC Industry

Author / Alexandria Swanson

/ Marketing
From blueprints and renderings to digital construction and augmented reality, the AEC (Architecture, Engineering, and Construction) industry has constantly evolved. As a […]

Understanding Black Hat SEO to Protect Your Website Rankings

Author / Alexandria Swanson

/ SEO
We like to say a good SEO strategy is more like a marathon than a race. Black Hat SEO is a type […]

The Complete Guide to Understanding How SEO Works

Author / Alexandria Swanson

/ SEO
In this guide, we will break down how SEO works to help build a greater understanding. SEO, or Search Engine Optimization, is […]

SEO History: How It’s Evolved and What We Can Expect Next

Author / Alexandria Swanson

/ SEO
The history of SEO is a fascinating story, full of significant milestones, technological advances, and plenty of lessons. Over the past few […]

On-Page SEO: Tactics To Include In Your Marketing Strategy

Author / Alexandria Swanson

/ Marketing
On-page SEO may seem simple, but there’s more to it than most people realize. From hiring skilled teams to manage your on-page […]

SEO for Hotels: Strategies and Solutions for Hotel Managers and Digital Marketers

Author / Alexandria Swanson

/ Marketing
Search engine optimization (SEO) is an essential marketing strategy used by many hotel managers and digital marketers alike to help the hospitality […]

Learn How to Optimize Your Amazon Listings for Search Engines

Author / Alexandria Swanson

/ Marketing
Optimizing your Amazon listings for Search Engine Optimization (SEO) is essential for Amazon sellers. An effective SEO strategy will not only result […]

What is SEO – Search Engine Optimization ?

Author / Alexandria Swanson

/ Marketing
Are you asking yourself, “What is SEO?” and will it help my website gain traffic? Search Engine Optimization (SEO) is an essential […]

Real Estate Professionals & SEO: Tactics to Maximize Visibility

Author / Alexandria Swanson

/ Marketing, SEO
SEO can be an incredibly powerful tool for real estate professionals in the digital age. Search engine optimization can make it easier […]

Creative Writing Angles for your Website Content

Author / Alexandria Swanson

/ Marketing
Content angles, also known as a marketing slant, is the unique perspective that represents your brand. The view you take on the […]

3 Steps to Proper Link Building for SEO

Author / Alexandria Swanson

/ Marketing
Link building for SEO is critical for many reasons. We are talking about websites linked to content from either other websites to […]

How to Design your Blog to Improve Sales and Marketing

Author / Nathan Wilbanks

/ Marketing, Web Design
In today’s digital world, having a website is essential for any small business that wants to be successful. But more than a […]

Blogging 101: How to Use Blogs to Grow Your Business

Author / Alexandria Swanson

/ Marketing
Blogging to grow your business is a wise strategy to consider. This tactic is an excellent way for small businesses to grow […]

How Artificial Intelligence Is Improving The Architectural Process

Author / Nathan Wilbanks

/ Industry / Press
Artificial intelligence is one of the most buzzed-about topics in business today, and for a good reason. AI has the potential to […]

7 of the Best WordPress SEO Plugins for Driving Traffic [2023]

Author / Alexandria Swanson

/ Marketing
You may know how important SEO is to your company as a website owner. Posting content regularly is the best way to […]

How To Improve Your Internal Linking Structure for SEO

Author / Nathan Wilbanks

/ Marketing
Internal linking is one of the most important aspects of on-page SEO, yet it’s also one of the most misunderstood. In this […]

How To Use Public Relations (PR) To Grow Your Business

Author / Nathan Wilbanks

/ Marketing
Public relations is an important tool that can be used to help small businesses grow. Though it is often thought of as […]

How To Build Backlinks For Your Small Business

Author / Nathan Wilbanks

/ Marketing
One of the most important aspects of any good SEO strategy is building backlinks. But what are backlinks, and how do you […]

How a Content Marketing Strategy Works

Author / Alexandria Swanson

/ Marketing
If you’re reading this, it’s likely that you’re aware of the importance of having a content strategy. But just knowing about it […]


Technical SEO: Everything You Need to Know

Author / Alexandria Swanson

/ Marketing
A proper SEO campaign does not leave out Technical SEO. This article looks at what technical SEO means, how it is used […]

7 Ways to Boost Your Blog’s Domain Authority (DA)

Author / Alexandria Swanson

/ Marketing
Domain authority (DA) is a measure of how well your website will rank in search engine results pages (SERPs). A high domain […]

5 Benefits of Using ActiveCampaign for your CRM

Author / Alexandria Swanson

/ Marketing
This article contains affiliate links that provide a small commission to us. As small business delivering marketing strategy to clients, we constantly […]

Benefits of Guest Blogging for Small Businesses

Author / Alexandria Swanson

/ Marketing
Guest blogging a fantastic SEO strategy to consider. Not only does it allow you to increase brand awareness and build relationships with […]

7 Tips For an Effective Content Marketing Process

Author / Jaq Johnson

/ Marketing
Here we share 7 pro tips for a better content marketing process that will help you to generate more leads and sales. […]

How Artificial Intelligence Will be Used in Interior Design

Author / Alexandria Swanson

/ Industry / Press
As a digital marketing agency with an extensive portfolio of interior designers, we can’t help but put together a fun article about […]

Creating a Content Calendar for Your Small Business

Author / Jaq Johnson

/ Marketing
If you’re like most small business owners, you probably don’t have a lot of time to spare. You’re wearing multiple hats and […]

The Power of Blogging: 7 Ways a Blog Can Benefit Your Small Business

Author / Jaq Johnson

/ Marketing
In today’s digital age, having a blog is essential for any business that wants to succeed. Not only does a blog help […]

3 Digital Marketing Tasks a Small Business Owner Can Manage

Author / Alexandria Swanson

/ Marketing
Are you a roll-up-your-sleeves and get-to-work marketing your-business type of entrepreneur? If so, this article was written for you. Here are 3 […]

How to Set your Business’s Digital Marketing Budget

Author / Alexandria Swanson

/ Marketing
Managing any type of budget takes self-discipline and commitment, and a small business’s digital marketing budget is no exception. This is because […]

Building Brand: Essential Brand Tips for Modern Companies

Author / Dorothy Carter

/ Branding
Companies didn’t have to worry much about marketing or branding for most of history. A basic logo and a decent website were […]

Why Quality Content Matters Most for SEO

Author / John Milliken

/ Marketing
Everyone wants to rank at the top in search results. If you’ve seen the data, you know why: according to research by […]

6 Content Tools to Level Up Your Writing Skill

Author / Cheryl Barr

/ Marketing
Every agency eventually reaches a point where a project needs written copy, whether it’s for marketing or internal communications. Copy is the […]

How AI Is Making Construction Safer

Author / Dorothy Carter

/ Industry / Press
It doesn’t take an retired construction manager to know construction sites are dangerous places. There are plenty of risks for the workers, […]

The Ultimate Guide to an Effective Content Marketing Strategy

Author / John Milliken

/ Marketing
Content marketing has become the dominant form of marketing in the digital age. According to Hubspot’s State of Marketing Report There’s a […]

Technical SEO Checklist to Boost Website Traffic and Results

Author / John Milliken

/ Marketing
You probably don’t need any convincing that digital marketing and SEO are crucial for your business. The internet is where most people […]

Top Technology Innovations Influencing the AEC Industry Today

Author / Cheryl Barr

/ Industry / Press
We live in the era of the machine. The 21st century has brought about a life where we rarely leave our homes […]

Clever Marketing Strategies to Get Your Design Work Noticed

Author / Dorothy Carter

/ Marketing
One could argue that there lies truth in the famous phrase about a tree falling in the forest with nobody around. One’s […]

Bizop Media’s Year in Review: 2021

Author / Cheryl Barr

/ Marketing
At Bizop Media, this year has taught us an important lesson in treating setbacks as opportunities. While many companies were struggling with […]