Are you a roll-up-your-sleeves and get-to-work marketing your-business type of entrepreneur? If so, this article was written for you. Here are 3 digital Marketing tasks you can start today!
Below, we detail three digital marketing tasks a small business owner can handle without prior marketing experience. That’s right, no need for courses. With just a little time and elbow grease, you can begin putting your company on the map.
So without further ado, let’s dive into the digital marketing tasks.
#1 – Write your own blogs
If money is tight and time is plentiful, we suggest adopting a passion for writing and starting a blog for your company. It is one of the best ways to get your website to appear in search engines, allowing potential customers and clients to discover your brand. Here are a few helpful tips to get you on the right path.
When starting a blog, make a list of questions your target audience may want to be answered. And just like that, you have blog topics to begin with.
Alongside the topics, think about what your target audience may search to find your blog. For example, a furniture company may want to discuss proper ways of cleaning maple-wood table tops.
So by placing yourself in the shoes of the audience, you may assume they would search:
- how to clean wooden table tops
- how to take care of maple wood furniture
- cleaning solution for maple wood
And from there, I would pull some of the main keywords to include:
- cleaning solution
- maple wood
- wooden table tops
- maple wood furniture
- cleaning wood
And just like that, you are already starting to implement a content marketing strategy. But if you really want to do it properly, be sure to learn more about keyword research to help you expand your reach!
If you focus on delivering quality thoughts surrounding your business, you’re sure to help your marketing more than hurt it.
Here are some final best practices for starting your blog:
- If you are targeting local audiences, don’t skimp out on the local key terms.
- Put main keywords into the title and headers
- Split content into sections (title, headers, paragraphs)
- Write at least 500 words, but don’t get too long-winded. Cut yourself off at 2000 max and create another article if needed.
- Post at least 1 blog per month, but the more the better as long as you stay consistent.
- Use links within your content to be helpful, but if you link off your site, choose the option to open in a new tab.
- Always include a call to action – what would you like the reader to do next?
Still need help? Why not try out a “free-mium” AI writer like Jaq n Jil? This tool is so powerful that it isn’t even registered on AI detectors. Besides, you can always edit it with your own touches to make your blogs truly unique.
#2 – Create a simple email funnel
Once you have a blog up and running and adding content consistently, you should start seeing more traffic coming to your site. But what will you do next with all that traffic?
We highly recommend developing a simple email funnel to keep that traffic coming back for more. This is a prime opportunity where you can turn website visitors into fans, which can lead to sales.
Disclaimer: The next section includes an affiliate link that pays us a small percentage if you sign up for their service through the link below.
And it doesn’t have to be challenging to do! Using inexpensive platforms such as ActiveCampaign, you pay a monthly low fee and gain access to simple applications and resources to nurture your audience.
To get started on an email funnel, think first about the best ways to ask for their email. Some suggestions include:
- Starting a monthly newsletter
- Provide a download (such as an ebook or checklist)
- Encourage contact form submissions (get in touch, book a call CTA)
- Or all of the above!
We highly recommend looking into laws before launching an email funnel, but they aren’t too complicated. If it seems ethical, it probably is.
FAQ: Can I add an extensive list of emails to my newsletter?
Unfortunately, you cannot just add a random list to a newsletter and spam them. You can, however, email people and ask if they want to sign up for their newsletter. Just remember how you would want your email to be treated.
Here are some topic ideas to include in your email funnel:
- Important links (sign up for a newsletter, discover products/services, about the company)
- A CTA to the next step (visit us online, give us a review, fill out a feedback form)
- For newsletters only, updates on the company and links to the newest blo
The best part about an email funnel is that it is a good example of setting it and forgetting it. Once you have it put together, your EMS (email marketing system) will do the heavy lifting for you.
Interested in hiring an agency to help your with your architecture website?
Our team has got you covered.
DISCOVER#3 Digital Marketing Task – Post on Social Media
And last but not least, you can build your own business social accounts internally if your marketing budget is tight.
Social media has a special place in marketing and is NOT usually for building leads. Instead, it is an excellent way to build brand awareness, where people discover who you are and build a relationship with you. But remember, social media platforms serve many different purposes:
- LinkedIn for thought leaders
- Instagram for discovery and pleasure
- Facebook for social connection
- Pinterest for search capabilities (like a search engine)
- Twitter, for short mind dumping
- Youtube for education
- TikTok for discovery and pleasure
And that is to name a few!
The point is that your audience probably lives on all of these platforms. But in this modern, social-media-crazed age, this marketing approach takes a lot of planning, thought, time, and more time. And you cannot expect to create one social media post and blast it across all the channels anymore. Social media is all about intention.
We will say that social media is a fun, excellent way to stay connected to your audience. We DO think you should have social media accounts, and we DO think you should deliver quality content. But since you cannot do it all, we suggest picking a few platforms that your audience will be hanging out with and starting with a couple of posts per week and growing from there.
Digital Marketing Takes A Lot of Time
At Bizop Media, we wish to wrap up this blog to empower you to begin a marketing journey that can help you grow. It does take a lot of time, but it also can pay off big in the end.
Remember your options. If you cannot find a way to do all the digital marketing tasks you’d like, you could look into hiring a freelancer, agency, or internal employee to help. All of these options are great for helping your company grow.
We have developed a FREE marketing master sheet downloadable to help you plan out your content and stick to a recurring marketing plan. It won’t cost you a thing, so give it a try!
If you have any questions or need digital marketing help for your small business, Bizop Media can help with your marketing strategy. Check out our affordable services today!