/ Article

How to Make Your Architecture Portfolio Stand Out

Share

Competition abounds across the digital marketplace of most industries, and the AEC is no exception. In this environment, your portfolio offers the swiftest, most effective way to edge ahead and solidify your brand image. However, one that simply showcases your work and relays basic information does not suffice anymore. Instead, it needs excellent design and copy, quality digital assets, and unyielding promotion to frame it. With that in mind, let us explore how to make your architecture portfolio stand out by addressing each of the above.

Before starting your architecture portfolio

Architect planning new construction project
Architect planning new construction project

As with most professional endeavors, preparation as regards your portfolio is crucial. In this regard, consider the 3 fundamental steps that follow.

#1 Look for inspiration

Initially, it is highly recommended that you scout the AEC industry for inspiration. Examine, for example, outstanding websites within your niche; how do their architecture portfolios stand out? Obviously it would be frowned upon to copy their creativity, but use this practice to gather inspiration and develop your own angle on your portfolio.

Top Architecture Websites

Explore these well-put together websites of architecture firms from all over the world.

VIEW

#2 Identify your audience

Then, it is always important to identify your audience. What is the primary purpose of your portfolio? Are you using it to apply for a specific job, brand building, digital social credit, or something else? Its purpose, and thus your intended audience for it, will need to inform your efforts.

#3 Fine-tune your website

Finally, regardless of its purpose, your portfolio should find its way to your website. How you present and promote it may differ, but its addition to your website can only be beneficial. In this regard, your hosting service matters, as does your website’s overall technical health. Burying it in an underperforming site will hamper your efforts, so consulting hosting and web design professionals should deserve your consideration.

If you are in the market for a hosting service and don’t know where to start, we suggest looking into Siteground. Please keep in mind that if you sign up through our referral link, we do make a small percentage from your purchase. 

A red and gray building photography

How to make your architecture portfolio stand out

With the fundamentals in order, you may now begin crafting your portfolio. Here, it is crucial that you approach it strategically from start to finish. While the process is relatively extensive, and many details in planning and execution will depend on your own unique circumstances, here we may outline the core steps.

#1 Start with a narrative

The first notable conceptual distinction lies in your portfolio’s narrative. Should you engage in emotional marketing, this is a crucial distinction, so you must begin with a clear goal. What does your portfolio want to say?

Depending on your goals and audience, you may wish to craft a narrative that best showcases your design skills. In this case, you’d need to showcase said skills within the portfolio itself, from form to content. Perhaps you prefer to conclude with proof of your team skills. To do so, you will need to feature your team projects more prominently. In all cases, your intended narrative matters, as it can serve as your foundation.

Sidewalk with words “Passion led us here”

#2 Add personal information

Along similar conceptual lines, you may consider adding personal information that does not directly relate to architecture. You should, of course, maintain decorum; Saturday night highlights serve no purpose in your portfolio.

However, you may consider content that answers such questions as:

  • What are your skills? Skills outside of your niche may not matter much professionally, but they do matter on a personal level. Your portfolio presents you and your brand, so an expansive skillset incites positive predispositions. 
  • What are your interests? For that matter, your portfolio appeals to humans who react emotionally. Thus, selectively adding your interests can help solidify your intended image and humanize your brand. 
  • How do you present yourself? Finally, the human element is indeed crucial to visual marketing. So, select personal expressions convey ample discreet information. It is not uncommon for such subtle touches to sway your audiences’ final decision. 

A woman in a suit holding a black book.

#3 Include your best projects

Such touches aside, your work itself is the crux of making your architecture portfolio stand out. Understandably, featuring the projects you take the most pride in should come naturally, but it is not the best route. Instead, have such factors as the following inform your choices:

  • How recent are they? Typically, you should pick projects that are no older than 5-6 years. Few audiences will value older projects, so you may make better use of the space.
  • How relevant are they to your audience? For that matter, what exactly do your audiences want to see? Showcasing visually impressive projects is valuable, but aligning them all with your intended goals is even more so.
  • Do they fit your profile? Finally, carefully consider how your selections shape your profile. Here, too, you may revisit your brand image; do the projects you showcase amplify it or distract from it?

A spiral staircase arching around an interior plant.

#4 Use white space and strive for visual consistency

Moving from content to form, design is a great way to make your architecture portfolio stand out. Namely, how you present your projects and how white space frames them. This is among the core tenets of web design and will offer substantial benefits to its presentation.

  • Distinguish between micro and macro white space – and use both. IDF makes an excellent distinction between the two, and both warrant your attention. Micro white space will let your individual lines breathe, while macro white space will frame each page. Both will elevate your portfolio to new heights.
  • Showcase your design skills. Simultaneously, your portfolio itself offers an invaluable showcase of your design skills. Examine geometry and shapes, dimensions and proportions, color balance, and more. Your portfolio design itself can be a testament to the skills it markets. 
  • Opt for quality over quantity. Finally, examine your information quantity per page, as well as your overall portfolio length. As regards both, simplicity and quality will typically work better than overloading your audiences, both information-wise and visually.
A white, 2-story house with square geometry near trees.

#5 Proofread it, update it, and promote it

Finally, to truly make your architecture portfolio stand out, there comes the post-creation phase. In this phase, you must first finalize it and then leverage it to its fullest. To do so, ensure that you engage in each of the following in order:

  • Proofread it. Before sharing it with the world, proofread it to ensure impeccable copy. Rectify any syntax and grammatical errors, refine its formatting, and polish it into perfection.
  • Update it consistently. Having touched on the significance of project recency, it is equally significant that you update it without fail. An outdated architecture portfolio will not yield the best results, regardless of your goals and audiences.
  • Promote it relentlessly. Finally, having poured so much effort into your portfolio, it is only logical that you should leverage it through promotion. Feature it prominently on your website; link to it from other pages; incorporate it into your branding efforts. AEC influencers, should you employ them, will find immense value in it as well.

A computer screen on a wooden desk, displaying graphs and pie charts.

Conclusion

To conclude, crafting a basic portfolio no longer suffices in this hyper-competitive digital landscape. To best promote yourself and your brand, you will need to make your architecture portfolio stand out. Every element holds value toward its overarching narrative from its project selection and copy to its design and personal touches. Thus, you should carefully consider your portfolio’s goals, identify your audiences, and ensure your website can fully leverage it. Only then can you craft an impeccable portfolio that truly edges ahead and decisively serves its purpose.

Interested in hiring an agency to help your with your architecture website?

Our team has got you covered.

DISCOVER

Don't forget to share this post!

Author
/ article by

Dorothy is a Bizop guest author and outreach coordinator who specializes in sharing digital marketing insights, strategy, and education.

Popular articles.

SEO Mistakes That Could Be Hurting Your Website’s Visibility

Author / Alexandria Swanson

/ SEO
Search engine optimization (SEO) is vital to online visibility and digital marketing success. It involves optimizing your website to rank higher in […]

Turn Your Architecture Website into a 24/7 Lead Generator

Author / Alexandria Swanson

/ Marketing
Are you an architect searching for new leads and sales? Have you built a website but feel it’s not delivering on its […]

Digital Marketing for Architecture Firms: A Holistic View [2023]

Author / Nathan Wilbanks

/ Marketing
Online marketing has continued to prove its efficiency in helping design companies reach potential clients, and digital marketing has become essential for […]

Maximize Your Business with These 5 Measurable SEO Goals

Author / Alexandria Swanson

/ SEO
What are SEO goals? SEO goals are measurable objectives that a business can set and tryto reach in a specific amount of […]

Boost Your YouTube SEO with Powerful Video Descriptions

Author / Dorothy Carter

/ Marketing, SEO
Do you want to take your video content to the next level and increase your YouTube SEO?Adding creative and accurate video descriptions […]

Discover How Architects Can Win More Projects [2023]

Author / Alexandria Swanson

/ SEO
Are you feeling discouraged when it comes to finding new work? Don’t fret – there are proven strategies that help architects land […]

Say Goodbye to Invisibility: Local SEO Ranking Factors

Author / Alexandria Swanson

/ SEO
Pursuing increased search visibility for your business may seem daunting, but staying apprised of the constantly evolving local SEO ranking factors can […]

Landing Better Projects: SEO for the Construction Industry

Author / Alexandria Swanson

/ SEO
As a construction professional, you want to be able to land the best quality projects and get your business noticed online. Services […]

What to Expect When Hiring a Local SEO Services for Your Business

Author / Jaq Johnson

/ SEO
Small businesses contend with larger companies for local customers and foot traffic, but fortunately, local SEO services can provide the boost they need to be seen. Local SEO services increase visibility for small businesses in the search engine results—driving more potential customers towards their door. Learn how to leverage local SEO for your small business and see results quickly. Read on to find out more.

Discover the Future of SEO Writing with These 10 AI Features

Author / Alexandria Swanson

/ AI, SEO
Take your SEO to the next level with AI-driven software! It’s the only way to efficiently create content that resonates with readers […]

Streamline Your Content Creation Process with These AI Tools

Author / Alexandria Swanson

/ Marketing, SEO
Are you interested in using AI to increase content output? Keep reading to learn more about how this strategy boosts your SEO […]

Drive More Traffic and Boost Your SEO with a Strategic Sitemap

Author / Alexandria Swanson

/ SEO
Tired of aimlessly wandering around the web, hoping your site will be found? Create a sitemap for SEO and see your site […]

Discover How to Unlock Your Website’s SEO Potential with Robots.txt

Author / Alexandria Swanson

/ SEO
As an essential tool of the virtual realm, robots.txt has become the go-to guide for optimizing a website’s search ranking. How does […]

Optimize Your Website’s UX for Improved SEO Results

Author / Alexandria Swanson

/ SEO
User Experience is no longer just a luxury, but a major factor in generating leads and sale success. From website design to […]

Page Speed for SEO: Drive Traffic & Growth Now!

Author / Alexandria Swanson

/ SEO
We’re all familiar with waiting impatiently for webpages to load, but what might be lesser known is the impact of page load […]

Increase Website Traffic with Google Mobile-First Index

Author / Alexandria Swanson

/ SEO
Technology giant, Google, announced its Mobile First Index, revolutionizing how our devices search and display content. But what is this ‘index,’ and […]

Crafting Pillar Content to Boost SEO Results

Author / Alexandria Swanson

/ Marketing, SEO
Are your SEO goals stuck in a rut? Pillar content can help give you the traction you need to make serious headway […]

Unlock the Benefits of Professional Technical SEO Services

Author / Alexandria Swanson

/ SEO
Are you looking for a way to ensure your website’s optimal performance? Technical SEO services may be the answer! With the right […]

Unlock SEO Growth: Hire a Technical SEO Agency

Author / Alexandria Swanson

/ SEO
Scouring the web for the perfect technical SEO agency can feel like an enigma-like task. Narrowing down the options can be difficult, […]

Unveiling Truth: What is a Technical SEO Audit? 

Author / Alexandria Swanson

/ SEO
Without an all-encompassing technical SEO audit, search engine optimization is nothing more than a shallow, surface-level undertaking. It is only through the […]

Master SEO With These Link Building Tools

Author / Alexandria Swanson

/ SEO
Link building is one of the essential components of search engine optimization (SEO); it helps your website achieve increased web presence, brand […]

Building Links With SEO: A Guide to Broken Link Building

Author / Alexandria Swanson

/ SEO
From discovering hard-to-uncover link opportunities to analyzing which broken links have the most potential, broken link building is definitely a strategy that […]

Rank High with Link Bait: Get Results Now

Author / Alexandria Swanson

/ SEO
Discover the power of link bait and its potential for propelling your website to the highest realms of internet success. Ensconced in […]

Grow Your Site with Dofollow and Nofollow Links

Author / Alexandria Swanson

/ SEO
Anchor links on a webpage are enigmatic components that carry both tangible and intangible benefits. Dofollow and nofollow links are two essential […]

A Small Business Checklist for Off-Page SEO

Author / Alexandria Swanson

/ SEO
Off-page SEO strategies can be overwhelming to keep track of, but laying out a solid checklist is the perfect way to ensure […]

Jump to the Top: Off-Page SEO Techniques That Work

Author / Alexandria Swanson

/ SEO
Often overlooked, off-page SEO techniques are critical to garnering organic traffic to a website. With the ever-evolving landscape of search engine algorithms, […]

Discover the Benefits of Off-Page SEO Services

Author / Alexandria Swanson

/ SEO
Search engine optimization, or SEO, is a vital tool to ensure online success. Off-page SEO services offer businesses a way to increase […]

Boost SEO with Influencer Marketing Power

Author / Alexandria Swanson

/ Marketing, SEO
From improving your rankings to boosting SEO, influencer marketing can prove instrumental in the success of many companies. With their increased reach […]

Investing in SEO: Is it Worth It?

Author / Alexandria Swanson

/ SEO
From consumer visibility to skyrocketing sales, SEO can undoubtedly alter your business model for the better – but is investing in it […]

Unlock Your Conversions: Understanding User-Intent 

Author / Alexandria Swanson

/ SEO
To succesfully drive conversions, businesses must master the art of captivating user-intent content. Consumers no longer settle for average, they demand quality. […]

Maximizing SEO with These Best Scannability Practices

Author / Alexandria Swanson

/ SEO
Do you strive for searches to easily invoke and identify relevant content? Revamp tedious scrolling with these exclusive tips for improving scannability […]

The Power of Semantic Search: Finding the Right Answers Faster

Author / Alexandria Swanson

/ SEO
With advancements in technology, the way we access information has drastically evolved. Exploring beyond keywords, semantic search provides an intuitive and sophisticated […]

Create Unparalleled SEO Success with Perfected Title Tags

Author / Alexandria Swanson

/ SEO
Crafting the perfect title tags requires wisdom, insight and the right set of tools — and if done right, can be the […]

Craft the Perfect Meta Description: Tips & Tricks

Author / Alexandria Swanson

/ SEO
Invigorating readers and drawing them in is paramount when creating a perfect meta description. Every CMS platform supports meta descriptions, and there […]

Maximize Visibility Now: Unleash AI for SEO Success.

Author / Alexandria Swanson

/ SEO
Tired of toiling away at search optimization with little to show for your efforts? Harness the power of AI to supercharge your […]

Utilizing Heading Tags for Maximum SEO Impact

Author / Alexandria Swanson

/ SEO
Heading tags are one of the essential ingredients in successful SEO recipes. Whether it’s crafted with strategic H1s and H2s, or seasoned […]

Creating the Perfect URL Structure for SEO Success

Author / Alexandria Swanson

/ SEO
Tired of struggling to boost your SEO rankings? Looking for a surefire way to climb up the rankings? Url-structuring could be your […]

Unlock SEO Success with On-Page Optimization Services

Author / Alexandria Swanson

/ Marketing, SEO
Transform your website into a high-ranking SEO machine with the power of on-page optimization services. From creating a unique blogging strategy to […]

Exploring the Different Types of Keywords for SEO Success

Author / Alexandria Swanson

/ SEO
Have you ever dreamed of boosting your website’s ranking in the search engine? By understanding the diverse types of keywords for SEO […]

Unlock Digital Success with Keyword Research Services

Author / Alexandria Swanson

/ SEO
Search engine optimization (SEO) involves more than what meets the eye. To make sure your website gets the desired reach and authority, […]

Discover These 8 Powerful Keyword Research Tools

Author / Alexandria Swanson

/ SEO
Unlocking the secrets of effective keyword research can be a monumental challenge. But thankfully, there are a number of trusted tools available […]

Boost Your Local Presence: 5 Benefits of Local SEO

Author / Alexandria Swanson

/ SEO
Do you want more targeted local traffic that can help improve your conversion rates? Have you been looking for a cost-effective marketing […]

5 Benefits to International SEO Strategy

Author / Alexandria Swanson

/ SEO
Are you feeling the strain of the global market? International SEO can provide you the assurance you need to succeed in your […]

Using SEO Analytics to Measure Success

Author / Alexandria Swanson

/ SEO
Are you seeking to etch your website into the oblivion of SEO success? Measuring SEO results can help you distinguish what works […]

Increase Online Sales: An E-commerce SEO Guide

Author / Alexandria Swanson

/ Marketing, SEO
Captivating customers through SEO is the key to unlocking success in the dynamic world of e-commerce. Ensuring your site and business are […]

Maximizing SEO Through Keyword and Content Clustering

Author / Alexandria Swanson

/ SEO
Do you crave unprecedented SEO success? Drawing SEO strategy from the simple yet powerful concept of keyword and content clustering will ignite […]

Exploring The Differences: Evergreen & Topical Content

Author / Alexandria Swanson

/ SEO
From “relevant-right-now” to “forever-lasting” – do you understand the differences between evergreen and topical content and the impact it has on your […]

Harnessing Thought Leadership for Strategic SEO Success

Author / Alexandria Swanson

/ SEO
The digital landscape is ever-evolving, and thought leadership in SEO strategies drives successful internet marketing. Investing in a thought leader who stays […]

Predicting Results: How Long Does SEO Take?

Author / Alexandria Swanson

/ SEO
SEO success is a lofty goal in an era where everyone wants to be on top. But the answer to when you’ll […]

Unlock SEO’s Power with Social Media

Author / Alexandria Swanson

/ Marketing, SEO
Introducing a savvy new way to bolster SEO efforts: harness the potential of social media! From increasing organic search visibility to reaching […]

Unlock Global Market Reach With International SEO

Author / Alexandria Swanson

/ SEO
Providing a solid presence in international markets can be a daunting task. But with a bit of planning, creativity, and strategic thinking, […]

Local SEO: Unlock Your Business’s Local Potential

Author / Alexandria Swanson

/ Marketing, SEO
Are you eager to be featured on local searches and draw more foot traffic to your online and in-person business? Look no […]

The Importance of Off-Page SEO for Boosting Website Traffic

Author / Alexandria Swanson

/ Marketing, SEO
Most people think that on-page SEO is the only type of SEO, but that`s not true. Off-page SEO is just as important, […]

Ethical SEO: Understanding White-Hat Strategies

Author / Nathan Wilbanks

/ SEO
White-hat SEO has become increasingly important in digital marketing as SEO algorithms have become more sophisticated. With this in mind, small businesses […]

The Comprehensive Guide to Keyword Research for SEO

Author / Alexandria Swanson

/ Marketing, SEO
Anyone who works in digital marketing knows that keyword research for SEO is a critical component of any successful search engine optimization […]

SEO benefits: Unlock the Power.

Author / Alexandria Swanson

/ SEO
With the impact of online activities becoming increasingly prominent, SEO (Search Engine Optimization) is rapidly becoming a mainstay in the digital marketing […]

Landing More Jobs as a Contractor with SEO

Author / Alexandria Swanson

/ SEO
SEO can seem intimidating and nebulous for many contractors, but it doesn’t have to be. In this article, we’ll explore why SEO […]

The 10 Best Architecture Websites [2023 Edition]

Author / Cheryl Barr

/ Branding
The best architecture websites should be designed to showcase the architect’s portfolio of works and demonstrate their capabilities. An excellent architecture website […]

The Ultimate Guide to Digital Marketing for the AEC Industry

Author / Alexandria Swanson

/ Marketing
From blueprints and renderings to digital construction and augmented reality, the AEC (Architecture, Engineering, and Construction) industry has constantly evolved. As a […]

Understanding Black Hat SEO to Protect Your Website Rankings

Author / Alexandria Swanson

/ SEO
We like to say a good SEO strategy is more like a marathon than a race. Black Hat SEO is a type […]

The Complete Guide to Understanding How SEO Works

Author / Alexandria Swanson

/ SEO
In this guide, we will break down how SEO works to help build a greater understanding. SEO, or Search Engine Optimization, is […]

SEO History: How It’s Evolved and What We Can Expect Next

Author / Alexandria Swanson

/ SEO
The history of SEO is a fascinating story, full of significant milestones, technological advances, and plenty of lessons. Over the past few […]

On-Page SEO: Tactics To Include In Your Marketing Strategy

Author / Alexandria Swanson

/ Marketing
On-page SEO may seem simple, but there’s more to it than most people realize. From hiring skilled teams to manage your on-page […]

SEO for Hotels: Strategies and Solutions for Hotel Managers and Digital Marketers

Author / Alexandria Swanson

/ Marketing
Search engine optimization (SEO) is an essential marketing strategy used by many hotel managers and digital marketers alike to help the hospitality […]

Learn How to Optimize Your Amazon Listings for Search Engines

Author / Alexandria Swanson

/ Marketing
Optimizing your Amazon listings for Search Engine Optimization (SEO) is essential for Amazon sellers. An effective SEO strategy will not only result […]

What is SEO – Search Engine Optimization ?

Author / Alexandria Swanson

/ Marketing
Are you asking yourself, “What is SEO?” and will it help my website gain traffic? Search Engine Optimization (SEO) is an essential […]

Real Estate Professionals & SEO: Tactics to Maximize Visibility

Author / Alexandria Swanson

/ Marketing, SEO
SEO can be an incredibly powerful tool for real estate professionals in the digital age. Search engine optimization can make it easier […]

Creative Writing Angles for your Website Content

Author / Alexandria Swanson

/ Marketing
Content angles, also known as a marketing slant, is the unique perspective that represents your brand. The view you take on the […]

3 Steps to Proper Link Building for SEO

Author / Alexandria Swanson

/ Marketing
Link building for SEO is critical for many reasons. We are talking about websites linked to content from either other websites to […]

How to Design your Blog to Improve Sales and Marketing

Author / Nathan Wilbanks

/ Marketing, Web Design
In today’s digital world, having a website is essential for any small business that wants to be successful. But more than a […]

Blogging 101: How to Use Blogs to Grow Your Business

Author / Alexandria Swanson

/ Marketing
Blogging to grow your business is a wise strategy to consider. This tactic is an excellent way for small businesses to grow […]

How Artificial Intelligence Is Improving The Architectural Process

Author / Nathan Wilbanks

/ Industry / Press
Artificial intelligence is one of the most buzzed-about topics in business today, and for a good reason. AI has the potential to […]

7 of the Best WordPress SEO Plugins for Driving Traffic [2023]

Author / Alexandria Swanson

/ Marketing
You may know how important SEO is to your company as a website owner. Posting content regularly is the best way to […]

How To Improve Your Internal Linking Structure for SEO

Author / Nathan Wilbanks

/ Marketing
Internal linking is one of the most important aspects of on-page SEO, yet it’s also one of the most misunderstood. In this […]

How To Use Public Relations (PR) To Grow Your Business

Author / Nathan Wilbanks

/ Marketing
Public relations is an important tool that can be used to help small businesses grow. Though it is often thought of as […]

How To Build Backlinks For Your Small Business

Author / Nathan Wilbanks

/ Marketing
One of the most important aspects of any good SEO strategy is building backlinks. But what are backlinks, and how do you […]

How a Content Marketing Strategy Works

Author / Alexandria Swanson

/ Marketing
If you’re reading this, it’s likely that you’re aware of the importance of having a content strategy. But just knowing about it […]


Technical SEO: Everything You Need to Know

Author / Alexandria Swanson

/ Marketing
A proper SEO campaign does not leave out Technical SEO. This article looks at what technical SEO means, how it is used […]

7 Ways to Boost Your Blog’s Domain Authority (DA)

Author / Alexandria Swanson

/ Marketing
Domain authority (DA) is a measure of how well your website will rank in search engine results pages (SERPs). A high domain […]

5 Benefits of Using ActiveCampaign for your CRM

Author / Alexandria Swanson

/ Marketing
This article contains affiliate links that provide a small commission to us. As small business delivering marketing strategy to clients, we constantly […]

Benefits of Guest Blogging for Small Businesses

Author / Alexandria Swanson

/ Marketing
Guest blogging a fantastic SEO strategy to consider. Not only does it allow you to increase brand awareness and build relationships with […]

7 Tips For an Effective Content Marketing Process

Author / Jaq Johnson

/ Marketing
Here we share 7 pro tips for a better content marketing process that will help you to generate more leads and sales. […]

How Artificial Intelligence Will be Used in Interior Design

Author / Alexandria Swanson

/ Industry / Press
As a digital marketing agency with an extensive portfolio of interior designers, we can’t help but put together a fun article about […]

Creating a Content Calendar for Your Small Business

Author / Jaq Johnson

/ Marketing
If you’re like most small business owners, you probably don’t have a lot of time to spare. You’re wearing multiple hats and […]

The Power of Blogging: 7 Ways a Blog Can Benefit Your Small Business

Author / Jaq Johnson

/ Marketing
In today’s digital age, having a blog is essential for any business that wants to succeed. Not only does a blog help […]

3 Digital Marketing Tasks a Small Business Owner Can Manage

Author / Alexandria Swanson

/ Marketing
Are you a roll-up-your-sleeves and get-to-work marketing your-business type of entrepreneur? If so, this article was written for you. Here are 3 […]

How to Set your Business’s Digital Marketing Budget

Author / Alexandria Swanson

/ Marketing
Managing any type of budget takes self-discipline and commitment, and a small business’s digital marketing budget is no exception. This is because […]

Building Brand: Essential Brand Tips for Modern Companies

Author / Dorothy Carter

/ Branding
Companies didn’t have to worry much about marketing or branding for most of history. A basic logo and a decent website were […]

Why Quality Content Matters Most for SEO

Author / John Milliken

/ Marketing
Everyone wants to rank at the top in search results. If you’ve seen the data, you know why: according to research by […]

6 Content Tools to Level Up Your Writing Skill

Author / Cheryl Barr

/ Marketing
Every agency eventually reaches a point where a project needs written copy, whether it’s for marketing or internal communications. Copy is the […]

How AI Is Making Construction Safer

Author / Dorothy Carter

/ Industry / Press
It doesn’t take an retired construction manager to know construction sites are dangerous places. There are plenty of risks for the workers, […]

The Ultimate Guide to an Effective Content Marketing Strategy

Author / John Milliken

/ Marketing
Content marketing has become the dominant form of marketing in the digital age. According to Hubspot’s State of Marketing Report There’s a […]

Technical SEO Checklist to Boost Website Traffic and Results

Author / John Milliken

/ Marketing
You probably don’t need any convincing that digital marketing and SEO are crucial for your business. The internet is where most people […]

Top Technology Innovations Influencing the AEC Industry Today

Author / Cheryl Barr

/ Industry / Press
We live in the era of the machine. The 21st century has brought about a life where we rarely leave our homes […]

Clever Marketing Strategies to Get Your Design Work Noticed

Author / Dorothy Carter

/ Marketing
One could argue that there lies truth in the famous phrase about a tree falling in the forest with nobody around. One’s […]

Bizop Media’s Year in Review: 2021

Author / Cheryl Barr

/ Marketing
At Bizop Media, this year has taught us an important lesson in treating setbacks as opportunities. While many companies were struggling with […]

How Social Media Influences Latest Trends in Architecture?

Author / Dorothy Carter

/ Marketing
Among digital marketing’s starkest shifts in recent years came the gradual rise of social media. For the everyday user, they have shaped […]

The Metaverse and Interior Design VR: A New World of Opportunity

Author / John Milliken

/ Industry / Press
The metaverse is closer than you may think. In some ways, it is already here. Although graphics still have a way to […]

5 Ways to “Rethink” Digital Marketing for the AEC Industry

Author / Cheryl Barr

/ Marketing
If COVID has taught us anything, it’s that in the face of massive, rapid transformation, every single industry has the potential to […]

How To Build a Brand for your AEC Company

Author / Cheryl Barr

/ Marketing
Finding a new job is rarely a joyful experience, and modern job seekers have become increasingly scrupulous about where they spend their […]