/ Article

Keeping it Real on Social Media [Importance of the Human Touch]

Social media is one of today’s most powerful tools, and any designer should take advantage of the benefits that social media has to offer. It’s a great way to promote growth for your brand as well as engage with your audience. 

While engaging with your audience may seem like a simple task, there is a lot more to it than just leaving comments like “Love this!”, or heart emojis. Comments like that won’t get you very far– they’re shallow and don’t have much substance. You are probably asking yourself when you receive these types of comments, “Did this person really pay any attention to the work I created?” 

It’s a commonly overlooked principle, but most businesses forget what social media is all about– it’s about being social, of course! And being social entails adding a human touch to your conversation. No one likes dealing with bots, even on automated phone calls. As humans, we want to speak to real people. It’s how we relate to each other.

In this blog, we’ll lay out some social media tips, as well as the importance of truly engaging and humanizing yourself. It only takes a couple of minutes to contribute to a conversation that could potentially lead to a worthwhile networking opportunity.

Acknowledge and Engage

An important, relevant tactic to keep in mind is the $1.80 strategy. The $1.80 strategy is a concept in where you leave your .02 cents on the top 9 posts of 10 trending hashtags in the field/interest you are trying to promote.

As a digital marketing business who caters to the AEC industry, some of the top trending hashtags that are relevant to us are #digitalmarketing, #interiordesigners, #architecture, etc. To implement the $1.80 strategy, we go through the top 9 posts of these various hashtags and leave meaningful, authentic comments.

Don’t lose sight of what’s important here– and that’s showing your genuine interest. People can sense when you are taking time to appreciate their content and you will see a return on your time investment. 

Keep Your Balance

While it’s crucial to maintain a professional air about yourself, too much professionalism can be a hindrance to your growth. There is a time and place for everything, and social media is the perfect platform to show a little more of your fun side. 

A rigid approach can communicate a lack of authenticity, leaving the wrong impression on your audience. Instead of projecting the flawless, polished side of your company, you can opt to humanize your content. 

Post stories of your everyday office life. Share the selfies of people behind your business. Give people the opportunity to peer into the window of your “behind the scenes” shenanigans. Bring it back to earth and keep things real– it’s the best way to relate to your audience and build valuable rapport.

Here at Bizop Media, we empathize with you. We value real relationships with real people, and everything we do is always 100% authentic. 

The true purpose of social media is to socialize and connect, not to solely push brands or compete for followers. Get out there and be yourself– Be human. Build meaningful relationships based on genuine interest. 

If you find that managing real social platforms requires too much work, feel free to reach out to us. We have a dedicated team that manages social accounts for design-related individuals.

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Jessica is a Bizop communications and marketing specialist who aligns brand voice and personality with high quality content and messaging.

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