Finding a new job is rarely a joyful experience, and modern job seekers have become increasingly scrupulous about where they spend their precious time and energy. When it comes to their employment experience- most employees and job seekers, whether Gen Z, Millennial, Boomer, or somewhere in between — are looking for more than a paycheck. Building up a positive company culture and profile on your website’s career page is critical to convincing potential employees to jump on board.
Read on to discoverr the best ways to build an enticing career page and attract top talent in the design industry.
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Lead with A Strong Mission & Values
Put your company mission or values front and center so potential employees know what you stand for and are working for. In the pursuit of meaningful work, job seekers increasingly want to know what their work is contributing to, and how their values align with the company’s.
What are you trying to accomplish? What are your long term goals? All these things should be teased on your career page.
Put Your Best Foot Forward
Potential employees want to know that they are aligning themselves with a legit, professional company. In order to encourage top talent to jump on board, it pays to showcase your best work, impressive client lists, and the things that highlight your expertise as an AEC industry innovator. In a more subtle way, you can showcase the kind of projects that employees will be working on. This could simply be the images that you choose to include on a career page. While it’s best to have dedicated project pages that are separate on your website, you can link to these from images or very brief captions on a career page. Don’t forget to include a list of industry awards, client feedback, or positive press coverage to cement yourself as a design forward company.
Celebrate All the Little Victories
One of the most demotivating experiences an employee can have is to have their hard work be met with indifference and…more work. People need to feel like their efforts are recognized and celebrated, especially when a company hits a goal or succeeds because of their efforts. Your career page should show an indicator of how you reward your employees, celebrate successes (large and small) and have fun together. Have protocols in place for how you celebrate your employees birthdays and major holidays. And if these things are not part of your company culture, know that you might need to incorporate these more to build a dream team.
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Introduce the People Behind the Company
In the early years of Apple, Steve Jobs successfully built out a dream team by adhering to one basic principle: A players want to work with other A players. Introducing your team and showcasing their personalities, backgrounds, and achievements gives jobseekers a glimpse of how they might fit into your organization on a personal level. Plus it shows that you value the unique perspectives and contributions to your company. Find creative ways to highlight the background and experience of current employees- not just on a career page but throughout your entire site.
Support Skill Building
Companies that invest in the education and training of their employees- not just in skills required for the job, but general skills that may help them seek better jobs in the future- end up with a stronger, more loyal workforce. Being given an opportunity to grow, learn, and change helps people feel valued and challenged in an organization. To attract the type of employees that want to excel, you need to make educational opportunities, skill building, and certification programs part of your company culture.
There are many design conferences and expos across all verticals and horizontals. Sending teams to events together is a great way to build upon company culture as well.
Give Back to Your Community
It’s refreshing to see a company involved in community building and philanthropic endeavours, and mindful, excellent employees want to know their workplace cares about things beyond profit. Companies like Kendra Scott, a jewelry brand that recently hit a Billion $ valuation, have been extremely successful at integrating philanthropy into their core business values. Plus it’s good brand building and PR to get your company’s name associated with being a positive community influence. On your career page, consider showing pictures of volunteers in action, recent blog posts about partnerships with local nonprofit organizations, or set up your business to donate a % of proceeds to a good cause. Potential employees will feel motivated to work for a company that is doing some good in the world.
Building your company’s dream team is dependent on building a good company culture with foundations based on meaning, value, and caring for your people and their communities. Every dollar you invest in your employees and company culture will be returned in even greater amounts because happy, productive employees do good work. If you want to build a successful company, you need to attract great employees and treat them well.
Interested in redesigning your company’s career page? Bizop Media is a digital marketing company that works exclusively with AEC companies to build out their websites and marketing strategy. Whether you want to drive traffic, attract more clients, or draw top talent for hire, we can help.
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