The content angle, also known as a marketing slant, is the unique perspective that represents your brand. It is the view you take on the information that will set you apart from other media outlets covering the same ground. It’s not so much what you say as how you say it.
Finding different angles to present your content can make boring or mundane facts engaging and useful. Tailoring your strategy to a specific type of customer is essential if you want to increase the number of qualified leads generated by your content.
There is an infinite amount of content angles from which to approach a topic, and today we are going to talk about a few ways to create new angles for your content.
What Exactly Are Content Angles?
As we’ve said, content angles are the manner in which you present information to your customers.
However, the more angles you can find for creating content, the more effective your content marketing will be. In fact, the main goal of content angles is to come up with unique ways to inform prospective buyers about your product or service. Customers are more likely to buy from you if you can get their attention, sway their opinions, and convince them to conduct business with you.
Let’s look at some examples to illustrate how a company can use content angles to engage customers and get them to make a purchase.
1. Create Listicles
The popularity of listicles continues to grow, with some studies showing that they receive more page views and social shares than regular articles.
Listicles are brief and straightforward, making them simple to read and understand. Now, when creating your list article, make sure to include all of the important information in a bulleted format that allows readers to quickly scan the content and find what they are looking for.
For example, you can post “5 Reasons You Should Shop at Our Company” and use this list as a lead magnet to attract new customers to your business. Using this content angle is also going to make link-building much easier.
2. Topical Discussion
Another approach is to create a hub for the latest news of product launches and industry trends. This way, you’ll be able to create topical content that will significantly increase user engagement on your website; creating a topical discussion on your website is going to get users to take action.
That being said, when using this angle for your content, aim for a balance between a more conversational tone appropriate for on-the-go study and a more formal tone appropriate for in-depth reflection.
3. Make Use of Guest Posting
Having someone else write an article or two for you is one of the best ways to change up the content
on your website. Having someone write a guest post can expose your customers to a new perspective on a subject. This can be extremely refreshing, especially if you’ve never done it before.
Furthermore, having guest posts is an excellent way to gain credibility and authority on Google. That
being said, we understand how scary giving up control can be. However, it’s worth it to get a new perspective once in a while. Just make sure that whomever you choose to write for your company has the qualifications necessary to provide high-quality content that will benefit your users.
4. Share Your Thoughts
Differences of opinion are the fuel for any stimulating conversation.
Personal experience can open dialogue to all of us, regardless of whether or not we share the same opinion. In fact, this is one of the best angles for your content that you can use. Focus people’s attention on an issue by offering commentary in favor of your position.
That being said, you need to keep in mind that some people’s opinions have more weight than others. This is mostly the case because of their social standing and reputation. However, if you establish credibility with your audience, they will value your input.
Don’t Forget About Content Fundamentals
Hubspot reports that 70% of businesses marketing budgets are already being spent on content marketing. In addition, 24% are considering allocating greater resources for their content marketing process.
When you’re up against fierce rivals, you can’t afford to take any chances. You need to
identify the what, why, and who of what you’re writing. Always keep in mind whom you’re writing
for, what they may expect to get out of reading your material, and how it will affect your bottom
- Know your target customers. Who precisely is your audience? Where do they reside, and what is their general knowledge of the topics you cover?
- Know their search intent. Is there a specific reason why they ended up reading your article? Which tone, informative or conversational, is more appropriate? Try to address their concerns within the first paragraph if at all possible. Examine what it is that brought them to your site.
- Keep your information updated and relevant. Do people’s opinions on this matter tend to shift over time? Do you have anything to offer your audience they haven’t heard before?
- Always fact-check and proof your research. Can you confirm that the information provided by your references is accurate? Does anyone know if any subsequent studies have been able to disprove it? Spreading false information is bad for everyone.
- Integrate a compelling CTA. When creating content, ask yourself: what are the business and brand goals? Create momentum toward your call to action by giving readers credible information and insight.
To finish up our discussion of ways to create new angles for your content, we need to mention how
necessary it is to make your content interesting.
If nobody is interested, there is no use in publishing anything. Communicate with your audience in novel ways to increase your reach, and don’t be hesitant to utilize the material you already have in a variety of forms. Even the simplest ideas can become viral sensations with the right touch!
Get creative with your content strategy and see what you can come up with.