It’s only human to adopt a daily routine. People typically follow a pattern of living from their morning to evening routine. Consistency is key in our everyday lives and should also be adapted into your social media marketing efforts.
Imagine if one of your favorite websites abruptly stopped uploading new content every day. It would ultimately be a letdown, and you’d probably seek an alternative source of daily content to digest.
People read Architectural Digest or scroll through Instagram stories because of the consistent production of new, high-quality content they get from these sources.
To keep your audience in the loop, you’ve got to consistently generate content geared toward their interest.
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DISCOVEREstablish your brand: # 1 social media marketing efforts
Branding yourself comes with keen consistency. To establish your brand through an online presence, you must be consistent with your messaging and voice.
Stay on topic with the industry that you serve –– but don’t be afraid to deviate from the norm now and then as your brand needs.
People enjoy seeing relevant content, but seeing things out of the ordinary is always a treat. It brings a human element to your brand story.
For example, if you have an architecture firm, you are more likely to post content mainly related to your projects. However, you can consider occasionally posting a photo of a delicious lunch at a favorite restaurant or your cute and cuddly pet enjoying a nap in a suave setting.
Through everyday instances, you can find ways to relate with your audience apart from your business. It’s a great way to engage with your audience and consistently keep them interested.
Integrate a posting schedule
Let’s say you do really well on posting solid content for a couple of weeks. You notice an increase in followers and engagement but find yourself skipping posting for several days. Consider a content calendar.
This is very easy to fall into once you start seeing results, but don’t stop there. It’s important to consistently and continually post content even after you reach your goals.
We’ve all been in this situation before, and we know that creating content can be a meticulous process–– especially if you plan content the day it needs to be posted.
Save yourself the stress, and start scheduling your content in advance. Use scheduling software like Hootsuite or Tailwind to help easily manage your social media marketing efforts.
Once you learn how to tie in consistent branding, voice, and a posting schedule, your only job from there would be to maintain the role of an expert in your field. Continue to deliver the best content you can create, and you’ll indeed have a booming online presence in no time.
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