At Bizop Media, this year has taught us an important lesson in treating setbacks as opportunities. While many companies were struggling with finding a balance between remote and on-site roles, we expanded our remote team. With the growth of the digital ecosystem, we saw an increased demand for websites, digital marketing, and content creation services, and decided to rise up to the challenge. We tapped into new markets, took on new clients, and explored new opportunities.
Our journey this year led to an interesting evolution in the way we thought about our business. As our team and business grew, we started asking ourselves deeper questions about where we are headed, and what we hope to accomplish as an agency in the broader context. As a result we have reshaped the way we work and the values we stand behind as a business.
In this end of year review, as we reflect back on a crucial year of growth for our Bizop, we want to offer you an exclusive insight into what we’ve been up to, what we’ve learned, and what we’ve accomplished. So without further ado, here’s the Bizop Media 2021 year in review:
Our Newest Clients
Everytime we gain a new client, we gain a new opportunity to expand and utilize our skill set, and create something awesome. That’s what drives and motivates us as a top notch digital marketing agency. Our clients are genuinely a pleasure to work with, and this year, we feel especially privileged to have had the opportunity to add the following companies and individuals to our growing client portfolio:
PROJECT AZ
A New York based interior design studio headed by Ahmad AbouZanat that has built an incredible reputation for chic and modern interiors throughout Manhattan and the surrounding city boroughs.
Petalled
A DIY floral bouquet service that delivers fresh blooms, instructions, and everything else you need to try your hand at floral design and create your own flower arrangement.
The Bradley Projects
A Nashville, Tennessee based architecture firm & development group, whose project portfolio spans from rustic restaurants to urban residential buildings.
Allseating
A world-renound manufacturer of ergonomic, stylish office seating & furniture based in Canada.
Gala Magriña Design
A Long Island, New York based commercial and residential interior based designer focused on creating cool, beautiful, and holistic spaces with wellness in mind.
BUILD by Samuelson
A legacy furniture manufacturer & brand based in New Jersey that’s been operating since 1935.
We love the diversity of projects and challenges our clients bring and look forward to continue expanding our offerings as well as portfolio. Our clients push us to learn new things, find new ways to apply our expertise, and provide us with the resources to support ourselves and our team- and for that we are grateful. And if you’re interested in working with us next year, we’d love to hear from you, so don’t hesitate to send us a message and book a meeting with us!
Our Growing Team
This year, we grew our team in a big way. From New York, to California, to Berlin and even Brazil, our team is now officially global. Despite the geographic distance, we have somehow found our groove as a team, and the diversity of personalities and viewpoints enriches the work we do both internally and for our clients. We’ve made it a part of our culture to integrate the expertise of our team members and lean into their personal interests whenever we can. This has been hugely beneficial in making our team members feel engaged and in producing better work for our clients.
Considering that we started the company with just two people, having a multi national team while simultaneously keeping a good work flow feels like a huge accomplishment. And best of all, despite working almost explicitly remotely, we’ve been able to build and retain a convivial work culture. We say cheers to that!
Expanding into New Markets
When we started Bizop, we were exclusively focused on working with clients in the AEC (architecture, engineering & construction) space. Eventually, we broadened our scope to also include clients in the interior design space. This aligned with the passion of one of our founders, Alex, and was a very natural progression.
Over time, as our expertise and body of work in these niche segments grew, we began to get inquiries from potential clients in other relevant fields, which forced us to take a closer look into unfamiliar but equally lucrative market segments. Now, our portfolio includes clients at every part of the architecture and design supply chain, from product manufactures like Allseating, to construction and development companies like Bradley. Every new client and market type provides new challenges and opportunities for us to grow our knowledge, so we find this very exciting.
We’ve also expanded to explore new content types and formats, including guest blogs which provide backlinks to our clients, as well as expanded social media content creation services. By experimenting with new content formats and channels, we continue to adapt, learn and grow as a business.
Our Website & Branding Refresh
In case you haven’t noticed our newest website and branding, we urge you to give it a look. Sleek, isn’t it?
This year we wanted to give our website and brand a little facelift. Evolving as a brand is normal, and we wanted to trade in our very modern aesthetic for a slightly more architectural and classic feel.
Another goal of our website rebrand was to place a bigger emphasis on our client’s case studies. We’ve learned that every client has their own set of business needs and challenges, and while we pride ourselves in being flexible and responsive towards those needs, we also want to put our own touch on the work we produce. That meant setting a certain baseline of our aesthetic standards. In short, to convince our clients we could do the work for them, and make it look good, we needed to make sure our website looked the part too.
And if, if we’re being honest, we love the way it turned out. Our new branding extends beyond the website to our social channels too, where we are making a point to feature more content about our company, our clients, and the things that inspire us. At the end of the day, the goal has always been to connect with our clients and their audiences, and by upping our brand image, we are able to put our aesthetic values front and center as well.
To wrap up this end of year review, we want to touch on one more thing: as we’ve developed our values and focus more this year, we’ve also become a lot stronger in our values as a brand. We’ve tried to put our money where our mouth is by treating our employees well, giving our professionals great service, and pursuing growth and evolution within our company. For this, we have plans in 2022 to introduce elements of blockchain technology and crypto-related projects to ensure the building industry isn’t left behind in the web3 wave.
As we end the year on a strong note, we wish the same for you and all your endeavors. We are looking forward to the new opportunities and challenges 2022 has in store for us, and hope you do the same!
From the team at Bizop media, we wish you all the success, health, and happiness for 2022!
“Though 2021 was full of challenges, it offered ample opportunities for us to grow as people, to grow as problem solvers, and to grow as leaders. The transformation that I’ve seen in our team at Bizop over the last year has been nothing short of amazing. To watch our tight knit group grow together and create such inspiring work together has been a pleasure to be a part of. I’m excitedly looking forward to seeing what we all do in 2022!”
Nathan Wilbanks, BIZOP Media Founder.