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8 Unique Web Design Features to Wow Your Visitors

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In a world where the average person is bombarded with over 5,000 marketing messages every day, it’s more important than ever for businesses to have a strong web presence.

However, simply having a website is not enough – it needs to be outstanding. One way to set your site apart from the rest is to use more advanced or lesser-known web design techniques.

By utilizing these 8 techniques, you can create a truly unique and memorable website that will wow your visitors and encourage them to stick around.

Read on to learn about these 8 high-impact, but little-used web design ideas that can take your site to the next level.

1. Augmented reality 

Using augmented reality to design interior
Using augmented reality to design interior

Augmented reality (AR) is a technology that allows users to view digital information in the real world. This can be anything from a simple overlay of text or images, to a fully immersive 3D experience.

AR is becoming increasingly important in the world of web design, as it offers a unique way for businesses to engage with their customers. AR provides an engaging and interactive experience that is unlike anything else on the web.

By using AR, businesses can give their customers a new way to interact with their brand and products. This can lead to increased sales, as well as deeper customer engagement. Therefore, AR is an important tool for any business that wants to stay ahead of the curve in the world of web design.

Pros & cons to augmented reality for business websites

Augmented reality can be a great way to enhance a business website and make it more interactive and engaging for users. However, it can also be misused and end up causing more problems than it solves. 

For example, if a business website uses AR to display pop-up ads that are intrusive and difficult to close, this will only frustrate users and drive them away. On the other hand, if a website uses AR to provide useful information or helpful interactive features, users will be more likely to stick around and use the site more. 

It’s important for businesses to carefully consider how they use AR on their website, in order to ensure that it provides a positive experience for users.

2. Virtual reality 

Virtual Reality in Neon
Virtual Reality in Neon

Virtual reality (VR) is a technology that allows users to view digital information in a simulated environment. This can be anything from a simple 2D image, to a fully immersive 3D experience.

VR is becoming increasingly important in the world of web design, as it offers a unique way for businesses to engage with their customers. VR provides an engaging and interactive experience that is unlike anything else on the web.

By using VR, businesses can give their customers a new way to interact with their brand and products. This can lead to increased sales, as well as deeper customer engagement. Therefore, VR is an important tool for any business that wants to stay ahead of the curve in the world of web design.

Pros & cons to virtual reality for business websites

Virtual reality can be a great way to engage users and provide them with an immersive experience. However, it can also be used in ways that are intrusive or overwhelming, which can harm the user experience.

For example, if a business website uses virtual reality to display ads that are difficult to close or escape from, this will only frustrate users and discourage them from using the site. On the other hand, if a website uses virtual reality to give users an interactive tour of a product or service, they may be more likely to stick around and use the site more.

It’s important for businesses to carefully consider how they use virtual reality on their website before implementing it, in order to ensure that it provides a positive experience for users.

3. Motion graphics 

Motion graphics are a type of graphic design that uses moving images to create an effect or convey a message. This can be anything from simple animations, to more complex videos and infographics. 

Motion graphics are becoming increasingly popular in the world of web design, as they offer a unique way to engage with users. Motion graphics are eye-catching and attention-grabbing, making them ideal for use on websites and social media platforms. They also have the ability to convey information in an interactive and engaging way. 

This makes motion graphics perfect for businesses who want to explain their products or services in an innovative way. 

In short, motion graphics is an important tool that any business owner should consider when designing their website.

Pros & cons to motion graphics for business websites

Motion graphics can be a great way to add visual interest and excitement to a business website. However, they can also be used in ways that are distracting or overwhelming, which can ultimately drive users away. 

For example, if a business website uses motion graphics that are too busy or flashy, this will likely cause users to feel dizzy or nauseated. On the other hand, if a website uses simple and elegant motion graphics that enhance the user experience without being intrusive, users will be more likely to stick around and use the site more. 

It’s important for businesses to carefully consider how they use motion graphics on their website, in order to ensure that it provides a positive experience for users

4. Gamification 

Girl playing online video games
Girl playing online video games

Gamification is the process of incorporating game-like elements into a non-game environment. This can include things like points, leaderboards, badges, and rewards. 

Gamification has been shown to be an effective way to increase engagement and motivation levels in a variety of settings. When used correctly, it can also help businesses achieve their goals. 

For example, gamification can be used to increase customer loyalty or encourage people to use a particular product or service. It can also be used as a marketing tool to promote special offers or drive traffic to a website. 

In short, gamification is an important tool that any business owner should consider when designing their website. By adding game-like elements to your site, you can create an engaging experience that will motivate your visitors to take action.

Pros & cons to gamification for business websites

Gamification can be a great way to engage users and make a business website more fun and interactive. However, it can also be used in ways that are manipulative or unfair, which can harm user trust.

For example, if a business website uses gamification to pressure users into spending more money or providing personal information, this is likely to cause frustration and anger. On the other hand, if a website uses gamification to reward users for completing tasks or interacting with the site in positive ways, users will be more likely to stick around and use the site more.

It’s important for businesses to carefully consider how they use gamification on their website, in order to ensure that it provides a positive experience for users.

5. Wearable technology 

Woman using smart watch
Woman using smart watch

Wearable technology is a growing trend that shows no signs of slowing down. This type of technology includes items like smartwatches, fitness trackers, and virtual reality headsets. 

Businesses are starting to use wearable tech in a variety of ways, from providing employees with data-tracking wristbands to using VR headsets for customer training and education. There are many reasons why businesses should consider integrating wearable tech into their websites. 

For one thing, it can help you gather valuable data about your customers and employees. It can also improve the user experience on your site by making it more interactive and engaging. 

Additionally, wearable tech can give you a competitive edge over other businesses who haven’t yet adopted this cutting-edge technology. If you’re looking to stay ahead of the curve in website design, then incorporating wearable tech is a must.

Pros & cons to wearable technology for business websites

Wearable technology can be a great way to enhance a business website and make it more interactive and engaging for users. However, it can also be misused and end up causing more problems than it helps. 

For example, if a business website uses wearable tech to display pop-up ads that are intrusive and difficult to close, this will only frustrate users and drive them away. On the other hand, if a website uses wearable tech to provide useful information or helpful interactive features, users will be more likely to stick around and use the site more. 

It’s important for businesses to carefully consider how they use wearable tech on their website in order not cause negative user experiences that could ultimately lead them to lose customers or clients.

6. Customization and personalization 

Customization and personalization are two important factors to consider when designing a website for a business. Customization allows businesses to tailor their site to their specific needs and goals. 

Personalization, on the other hand, refers to the process of making a website more relevant and engaging for individual users. Both customization and personalization can lead to increased sales and engagement levels. 

By customizing your site, you make it more likely that visitors will find what they’re looking for. And by personalizing your site, you create an experience that is unique to each user, which can encourage them to come back again.

Pros & cons to customization and personalization for business websites

Customization and personalization can be great ways to make a business website more relevant and engaging for users. However, they can also be misused and end up causing problems too. 

For example, if a business website uses customization to display targeted ads that are intrusive and difficult to close, this will only frustrate users and drive them away. On the other hand, if a website uses customization to provide useful information or helpful interactive features that are personalized for each user, then users will be more likely to stick around and use the site more. 

It’s important for businesses to carefully consider how they use customization on their website in order not cause negative experiences for users.

7. Data visualization 

Businesswoman working with computer and data charts on paper
Businesswoman working with computer and data charts on paper

Data visualization is the process of presenting data in a visually appealing way. This can include things like charts, graphs, and infographics. Data visualization is important for business owners because it allows them to present complex data in a way that is easy to understand. 

When done correctly, data visualizations can help businesses make better decisions by providing insights that would be otherwise hidden. 

Additionally, data visualizations can be used as a marketing tool to promote your products or services. By creating an attractive and informative infographic, you can increase brand awareness and drive traffic to your website.

Pros & cons to data visualization for business websites

Data visualization can be a great way to make complex data more understandable and accessible for users. However, it can also be used in ways that are misleading or confusing, which can ultimately cause users to mistrust the site. 

For example, if a business website uses data visualization to simplify data so much that important details are left out, this will only serve to mislead users. On the other hand, if a website uses data visualization to clearly and accurately present information in an easily digestible format, users will be more likely to use and trust the site. 

It’s important for businesses to carefully consider how they use data visualization on their website design, in order not cause problems for their user base down the line.

8. Accessibility

Website development
Website development

Accessibility is the process of making sure that your website can be used by everyone, regardless of their ability or disability. This includes things like ensuring that your site can be accessed by people with visual impairments, hearing impairments, and other disabilities. 

Making your website accessible is important for a number of reasons. First and foremost, it ensures that you are not excluding potential customers from using your site. Secondly, it helps to create a positive image for your brand. And finally, it can help improve search engine optimization (SEO) since accessibility is one of the ranking factors used by Google and other major search engines

Pros & cons to accessibility optimization for business websites

Accessibility is important for all websites, but it’s especially crucial for business websites. Making a website accessible ensures that everyone can use it, regardless of ability or disability. 

However, designing an accessible website can be difficult and time-consuming. It requires careful planning and consideration of various factors, such as font size, color contrast, and page structure. If done poorly, an inaccessible website can be confusing and frustrating to use. 

The effort required to design an accessible website is worth it though; not only will businesses be able to reach a wider audience by making their site available to everyone , but they’ll also avoid potential legal issues down the road.

Conclusion

As a small business owner, it’s important to stay up-to-date on the latest website design trends. By doing so, you can ensure that your website is always ahead of the curve and able to compete with larger businesses.

Some of the hottest trends in website design right now include augmented reality, virtual reality, motion graphics, gamification, wearable technology, customization and personalization, data visualization, accessibility and more.

If you’re interested in learning more about these trends and how to incorporate them into your own website design, be sure to sign up for our newsletter. We’ll be sharing even more great content like this in the weeks and months ahead!

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